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We often think of crypto as the future of finance: Fast, decentralized, borderless. But here’s a tough question: At what cost? Is it time we take a closer look at crypto through the lens of ethics and sustainability? Here are some harsh facts: New tokens and platforms appear daily, promising high returns and early-mover investors. […]
On Friday, June 13, 2025, PXLSTRM hosted the event “The Future of Video Advertising in Switzerland”. This event brought together top industry leaders to discuss the next era of video advertising defined by AI, shifting media consumption habits, and increasing personalization. With participation from major Swiss media players like Swiss Post, Zattoo, and TWmedia, as […]
Even though the weather is warming up and we are getting closer to summer, the crypto market is likely to encounter an upcoming Crypto Winter. Experts from Coinbase Institutional suggest that several signs have been observed that strengthen the position of the potential Crypto Winter. The last time the Crypto Winter happened was between late […]
Blockchain and cryptocurrencies have not only captured the imagination of tech enthusiasts but are also redefining businesses and opening up exciting new frontiers. Our special guest, Anita Kalergis, aka Kryptogranny, brings a unique perspective to this conversation. With a background in marketing and sales, she embarked on a remarkable journey in this field. Anita’s insights […]
INTERVIEW WITH AMIR BOZORGZADEH VR is contributing to the field of brain health, offering innovative and immersive solutions to enhance cognitive training, therapy, and overall brain function to specific target audiences. Throughout the conversation, Amir emphasizes a strong commitment to both education and therapy, shedding light on the transformative possibilities that VR can bring to […]
INTERVIEW WITH LOUIS VENANT Can you share your experience with programmatic ads and the story of why you selected this branch for your business? I began my career in 2013 at a trading desk in France, working as a business developer. My role involved promoting programmatic advertising to advertisers. Later on, I joined the Swatch […]
INTERVIEW WITH TIM BERKEFELD How would you describe the DOOH market in Germany? How advanced are the technologies on the market? The DOOH market in Germany can be considered relatively advanced in the European context. Although there is still room for improvement from a global perspective, Germany is well-positioned compared to other countries in Europe. […]
Can you describe the Web3 landscape in Switzerland and how Papers fits into it? Papers is a venture builder based in Switzerland. We have been in business for around 30 years and recently shifted our focus to Web3. We have created and learned from various ventures and projects during this time. Through these experiences, we […]
Inspired by the Renaissance and the artistic revolution it brought, Abraham, a talented digital artist from Mexico, chose Italy as his base, considering it a symbol of a new era in art. With his art showcased in renowned exhibitions such as New York’s Times Square and Art Basel Miami, he has been at the forefront […]
INTERVIEW WITH MARIAN GLÄSER Marian, it is great to have you with us! Could you tell us about brighter AI, its vision, and its mission? Brighter AI emerged from the automotive industry in 2017 and began with generative neural networks. We started working with a variety of companies, primarily in the automotive industry. Later on, […]
BY JJ DELGADO FOR ADELLO MAGAZINE Welcome to the biggest disruption of the last 500 years, the digital revolution. In today’s world, companies that don’t adapt to the digital age risk being left behind. But here’s the catch: digital transformation is not just about technology. It’s about people’s mindset. That’s where an entrepreneurial mindset comes […]
BY BUGGE HOLM HANSEN FOR ADELLO MAGAZINE Let’s imagine a future where the physical and virtual worlds have merged. Where our surroundings are enhanced with virtual layers, allowing us to experience, learn and interact in completely new ways. A future in which we have progressed from being on the internet to being on the internet […]
BY OLIVIER LABORDE FOR ADELLO MAGAZINE At the core of any business strategy lies the customer experience. While once a great customer experience was considered a competitive edge, it has now become a business necessity. In today’s market, businesses must strive to provide innovative experiences that distinguish them from competitors. By incorporating new technologies, brands […]
BY KEN IP FOR ADELLO MAGAZINE ChatGPT, or Generative Pre-trained Transformer, is an AI-powered language model developed by OpenAI. Since its launch in November 2022, it has sparked strong opinions among marketing professionals. Some believe it will replace marketers altogether, while others see it as an opportunity to become more efficient and creative. In this […]
INTERVIEW WITH JOSEPHINE GERVES We hear the word “equity” more and more often today. While we haven’t yet achieved equity and equality in the real world, we have started ideating how to reach them in the virtual world. Should we obtain a fairer world in reality first, or should we attempt to build a new, […]
In order to understand the pressures of Net Zero in the marketing world and become a sustainable content marketer, we must assess the global business and sustainability environment. The best way to understand the correlation between market expectations and what needs to be done is to look at the data. Now that we understand the […]
INTERVIEW WITH ATHENA DEMOS What is your view on the future of communities in the metaverse, and how do you think they will exist in Web3? I don’t think there is a metaverse without communities. They are a requirement. Everything we build is designed for people to interact with it. That’s why I’m trying to […]
BY ALISON ALEXANDER FOR ADELLO MAGAZINE I’m returning to this point. First, a little about myself. In 1988, I started what would become a 32-year career in public services. I was 20, and without formal qualifications, I already had nearly five years of work experience. That means I was only 15 years old when I […]
BY SHIRLY VALGE FOR ADELLO MAGAZINE Many people distrust everything related to the blockchain, especially cryptocurrency projects, which, for the most part, turn out to be scams. However, this decentralization technology is only the foundation for the development of many business sectors, as it can ensure the transparency of operations without the participation of third […]
The two-day event NFT Paris grew from just 500 people last year to more than 18,000 people in February 2023. The audience was so diverse—from government officials and the First Lady of France, Brigitte Macron, to senior stakeholders of famous brands and DAOs to professionals from the art, gaming, and digital fashion industries—the mix and […]
Web3 is shaking up the status quo and turning around the traditional brand-customer relationship. This revolutionary technology is enabling direct, two-way communication and fostering a new era of trust and transparency between brands and customers. Get ready to discover how Web3 is rewriting the rules of brand-customer interactions and changing the game for businesses. In […]
BY MARK E. FORSTER As we were debating the merits of various VR headsets and discussing the release of Apple’s long-rumored VR glasses, a realization dawned on us: the device that truly reigns supreme in our digital world is the one that’s always by our side — the smartphone. As the metaverse continues to evolve and expand, […]
Generative artificial intelligence (GAI) poses a groundbreaking question: when will the relationship between humans and machines evolve so fundamentally that neither can be considered superior in creativity? As generative AI advances, purely synthetic media will accelerate content creation and delivery. Its accessibility and interactivity will usher in a new era of digital media. Here, creativity, […]
BY DR. MARTHA BOECKENFELD FOR ADELLO MAGAZINE Now that we are at the rise of the metaverse, the metaverse will become more real than ever before. While understanding that the metaverse is not in its final state or just a new technology, it is rather an evolution of a set of possibilities for how we […]
BY ALAN SMITHSON FOR ADELLO MAGAZINE A lot of technology has gone into what we call the Internet. From unique IP addresses and fiber-optic cables to taxonomy and naming conventions, standards, protocols, and so much more, a congregation of new technologies to solve more complex challenges as use cases and users of the internet developed. […]
Recently, the Adello marketing team had an interesting conversation with Gabriele Romagnoli, Head of Business at ShapesXR and Senior Advisor at Iconomy. Together, we discussed VR technology, its potential, opportunities, and future. In this interview, we are sharing exclusive insights from this exciting conversation. INTERVIEW WITH GABRIELE ROMAGNOLI FOR ADELLO MAGAZINE Let’s start with the […]
BY DELPHINE FORMA FOR ADELLO MAGAZINE During the last 5 years, I have developed a truly real passion for crypto and blockchain. Innovation, creativity, openness, and decentralization are at the center of it. The space is fascinating because of the endless possibilities that it allows, not only in the financial space but also in the […]
BY PROF. DR. ENRICO MOLINARI FOR ADELLO MAGAZINE Ready to go for a fashion-tech Metaverse Night? «Good evening. Are you on the guest list?». This is the refrain that the Club Manager repeated in a dark dress code at the entrance to the club, which has recently reopened after the pandemic restrictions. «Yes, of course!» I […]
Blockchain technology first became prominent in 2010 when the Bitcoin whitepaper was published. Many people still associate blockchain with cryptocurrencies like Bitcoin or Ethereum. However, the underlying technology is very exciting and has captured the imagination of a large global community. This wasn’t just because it was seen as a great investment opportunity. The technology’s […]
BY TONY MORONEY FOR ADELLO MAGAZINE Every day, we hear more about the metaverse, this futuristic virtual reality world that will complement our physical world. Big investments coupled with the ongoing growth of social media, online gaming, digital currencies, blockchain, accessories including NFT (non-fungible tokens), and sales of virtual reality headsets are all adding to […]
BY THOMAS HUTTER FOR ADELLO MAGAZINE Adello, one of the leading Swiss mobile marketing companies, organized the 28th professional event, which was dedicated to the topic of “Metaverse: Technological Trick or the Most Important New Invention?” They invited Thomas Hutter as an honored guest and speaker. Thomas is the CEO of Hutter Consult AG, a Swiss […]
The metaverse is on its way to becoming an essential aspect of online shopping. Have you considered the potential of an outstanding shopping experience through the metaverse? Embrace technological breakthroughs for an unmatched online shopping experience, leveraging online gaming, virtual and augmented reality, and other innovations to expand your brand’s metaverse traction and reach new […]
