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meta vr glasses

How Meta VR Techs are Changing the Way Businesses Operate

Meta held its annual Connect conference on September 27, 2023, announcing several new products and features. The event's highlight was the announcement of the Meta Quest 3 VR headset, which is set to be released in late 2023. Compared to its predecessor, the Quest 3 boasts significant improvements, such as a more advanced processor that […]

By Luigi Savarese
industrial metaverse LAB51

The Challenges and Opportunities of the Industrial Metaversel

The industrial metaverse is a new and emerging technology that has the potential to transform smart factories in several ways. A recent Deloitte and the Manufacturing Leadership Council (MLC) report found that nearly two-thirds of manufacturing executives believe the industrial metaverse will fundamentally transform how organizations do business, interact, collaborate, or have value-added virtual experiences […]

By Luigi Savarese
adidas NFT

Adidas Residency: Brands Using Art in the Web3

Adidas dives deeper into the Web3 world with its innovative art residency initiative, aptly named Residency by Adidas. The program is a facet of the Three Stripes Studio unveiled earlier this year. It aims to nurture Web3 artists and facilitate the creation of artist-rendered digital products and NFTs (Non-Fungible Tokens). Adidas aims to collaborate with a diverse pool of […]

By Luigi Savarese
roblox ai

Roblox AI Assistant: A Tool for Businesses in the Metaverse?

The metaverse is a new virtual world where people can interact with each other and businesses. AI can play a big role in the metaverse, creating immersive experiences and managing risks. AI can improve customer experience in the metaverse by making it easier for businesses to create virtual worlds. Roblox, for example, announced a new […]

By Luigi Savarese
NFT Fest Lugano

NFT Fest Lugano: A Glimpse into the Future of Blockchain and NFTs

On September 7th, NFT Fest Lugano took place, a five-day event all about Blockchain, NFTs, Web3, Crypto, and the Metaverse. The event featured many international experts, thought-provoking discussions, gaming rooms, and interesting new projects. I had the privilege of being present, which enabled me to convey the event's insights in this article. When I arrived, the outside […]

By Nicolo Finazzi
Nintendo Google VR

Nintendo Working on Standalone VR Device with Google?

Nintendo is reportedly working on a standalone VR device in collaboration with Google. The device will feature a MicroLED screen and be designed for multiplayer use in the home. It will also offer a "mixed reality experience" that combines virtual elements with the user's physical environment. The news comes from leaker Nash Weedle, who has […]

By Luigi Savarese
Tiffany AR

Tiffany & Co. AR Introduces New Marketing Frontier

Luxury jeweler Tiffany & Co. brought AR to the US Open tennis tournament in a new partnership with Snap. The AR experience, available through an AR mirror at the tournament, allows attendees to play with a digital, diamond-encrusted tennis racquet and interact with digital trophies. The project is a way for Tiffany to showcase its […]

By Luigi Savarese
Blackpink Kpop Roblox Metaverse

K-Pop Group BLACKPINK Unveils Metaverse Experience on Roblox

Renowned K-pop group BLACKPINK is making waves in the digital space with the announcement of "BLACKPINK: The Palace". Developed with British studio Karta, this is set to be an interactive fan engagement initiative on Roblox. The project will debut on August 25, providing dedicated BLACKPINK fans, or Blinks, with an unprecedented virtual experience. The virtual […]

By Nicolo Finazzi

China Metaverse Social Credit System and Its Implications

China Metaverse will incorporate its social credit system. The Chinese government's proposal to incorporate its social credit system into virtual worlds and the Metaverse has sparked widespread discussion. This idea of merging real-world governance principles with digital environments raised important questions about privacy, freedom, and the potential changes to online interactions. What is China's Social […]

By Luigi Savarese
SandBox tokens

The Sandbox Unlocks 332 Million SAND Tokens, Price Drops

The Sandbox unlocked a total of 332 million SAND tokens, which is around 16% of the digital asset’s current circulating supply. The unlocked tokens are worth around $133 million at the time of the unlock. On August 14th, the unlocking of SAND had a major impact on its price which has been on a downward […]

By Luigi Savarese
yuga labs animoca brands wreck league

The BAYC Meets the Metaverse with Wreck League Web3 Game

nWay, Animoca Brands, and Yuga Labs have announced Wreck League. It is a new Web3-powered game that will allow players to build, own, and battle with their own unique Mech fighters. The game will launch in September 2023. Wreck League is a hybrid Web2 and Web3 game. It means that it will be available to […]

By Luigi Savarese
AR Zoo

World First AR Zoo: How Holograms Will Change Entertainment

The world's first AR zoo opened in Brisbane, Australia. It is already revolutionizing the way we experience animals. Using AR and holographic technology, the Zoo allows visitors to interact with virtual animals in a way that was never before possible. The experience begins with visitors putting on a pair of special glasses. These glasses track […]

By Luigi Savarese
VR Treadmill

Virtuix Omni VR: The All-in-One VR Treadmill for Consumers

Virtuix is a company that has been developing VR treadmills for over a decade. Their first product, the Virtuix Omni, was designed for consumers but proved too complex and expensive for most people. The company pivoted to the out-of-home VR attraction space, now installed in 73 entertainment spaces across the US. However, after a $4.7 […]

By Luigi Savarese
Roblox VR Meta Headset

Roblox Open Beta Launches on Meta Quest VR Headsets

Roblox, the popular game creation platform with over 200 million monthly active users, has arrived on the Meta Quest platform. This is a significant development for the Metaverse, as Roblox is one of the most popular virtual worlds. The platform is already popular with children and teens, and its arrival on Quest could make it […]

By Luigi Savarese
mark zuckerberg AR

Meta Stock Falls Amid AR Struggles

Meta Platforms had one of its best quarters since before it changed its name from Facebook. The company reported 11% year-over-year revenue growth, which is a sigh of relief for investors. Is it because of the Meta AR division? Not at all! This growth is due in part to layoffs and the success of Reels. […]

By Luigi Savarese
UAE Enters the Metaverse

e& Universe: First UAE Metaverse in the Region

e&, a technology and investment group in the United Arab Emirates (UAE), launched the first UAE Metaverse in the region. The e& universe is a virtual world that allows users to interact, socialize, and explore various experiences, including virtual homes, sports, concerts, and more. The e& universe is powered by HTC's VIVERSE technology, which provides users with a high-quality […]

By Luigi Savarese
A futuristic cityscape of China, with flying temple

Zhejiang Province to Promote China Metaverse Industry

China's Zhejiang Province announced the launch of a Metaverse Association to encourage local industry innovation and growth. The association is headquartered in the province's capital of Hangzhou and comprises 91 local Metaverse companies. Its president, Professor Tan Jiangrong, plans to increase its membership to 200 firms by the end of 2025. In fact, the association's […]

By Luigi Savarese

Microsoft Industrial Metaverse Leading Innovation

Key Takeaways: Microsoft plans to develop and integrate the industrial Metaverse through immersive technologies. During "Microsoft Inspire 2023", a showcase event covering Microsoft's latest innovations, the tech giant expressed its intention to empower partners to leverage AI technologies and cloud infrastructure to drive innovation and develop transformative solutions for the industry. The industrial Metaverse is […]

By Luigi Savarese

Ripple Invests in AI & Metaverse Company amid XRP Jump

Key Takeaways Ripple invests in AI and Metaverse company, Futureverse, closing a $54 million Serie A funding round. The move has given a second wind to XRP prices, which are currently outperforming the top 20 crypto assets. Futureverse already uses AI-driven content creation tools. These tools enhance music, objects, characters, and animations within the Metaverse. These support a higher immersive digital experience. Moreover, […]

By Luigi Savarese

Siemens Leading Germany Industrial Metaverse Investment

Key Highlights: Siemens announced a substantial investment of €1 billion to propel Germany Industrial Metaverse Initiatives forward. This development comes after the European Commission's strengthened commitment to the Metaverse. It signal the growing importance of this technology in the European market. This follows the company ambitious €2 billion investment strategy announced few weeks ago. Furthermore, the company has chosen the city […]

By Luigi Savarese
European Union EU Metaverse

Metaverse News: EU Move, UK Education, EMEA, LGU+, India Bank

Latest Metaverse News! The EU is making strategic moves to establish itself as a frontrunner in the Metaverse. Its goal is to counter Big Tech dominance and drive economic growth. Birmingham schools are embracing innovative VR technology to combat knife crime among young individuals. Meanwhile, Matterport and Equinox Technologies are teaming up to expand digital […]

By Luigi Savarese

METAVERSE NEWS: China Mobile, VR Healthcare & Dior

In today's Metaverse News edition China Mobile launched a partner program to drive the development of the Metaverse in Asia. Worcester hospitals introduced VR headsets to enhance patient comfort and education, revolutionizing healthcare experiences. Dior is entering the Metaverse with exclusive NFT B33 Sneakers, offering access to the Dior Metaverse. Moreover, the UKAEA, Dell, Intel, […]

By Luigi Savarese

Shanghai’s Vision for a Metaverse Future

Shanghai, the bustling Chinese metropolis with a staggering population of 29 million people, has just unveiled an ambitious plan that aims to revolutionize the tourism and cultural sectors through the integration of the metaverse. Set to be completed by 2025, this groundbreaking initiative is projected to generate billions of dollars in revenue. Not only is […]

By Eleni Murru

METAVERSE DIGEST: Investments & Healthcare Breakthroughs

Metaverse investments are revolutionizing the digital landscape with a massive influx of funds. DappRadar's report highlights that Metaverse investments account for a significant portion of total funds in Web3 projects. On one hand, the gaming sector is booming, with platforms like World of Dypians emerging, whereas, on the other, have led to groundbreaking collaborations like […]

By Luigi Savarese

METAVERSE DIGEST: Fortnite x Nike Collab, Shanghai Metaverse Roadmap, SoftServe-Valeo Digital Twin Tech, Siemens Metaverse Investments, Honeywell Digital Solution

Fortnite and Nike Team Up for 'Airphoria' Adventure Fortnite, the widely popular video game, has unveiled a collaboration with Nike through an in-game experience named “Airphoria”. While this partnership involves elements of Nike's .Swoosh Web3 platform, it does not integrate NFTs into the Fortnite game. The .Swoosh platform, which deals with digital apparel and accessories […]

By Luigi Savarese

Metaverse Digest: Finland Digital Transformation, LVMH & Epic Games Partnership, Hexagon AB & NVIDIA, Metaverse Beauty Week, Latest Partnerships

Tampere’s Digital Transformation Through Sustainable Metaverse Development Key Highlights Tampere, Finland is making waves as a pioneering Metaverse city. The city’s commitment to integrating the digital and physical worlds was highlighted at the Tampere Smart City Expo & Conference. The Metaverse is an immersive digital environment that aims to enhance the daily experiences of city […]

By Luigi Savarese
LAB51_Featured Image_New VR Headseats - Competition Between Apple and Meta. The Race Has Started

New VR Headset: Competition Between Apple and Meta. The Race Has Started!

Meta has unveiled its eagerly anticipated VR headset, Quest 3. The CEO of Meta Platforms, Mark Zuckerberg, introduced the mixed-reality device on Instagram just hours before the company's annual gaming conference, the Meta Quest Gaming Showcase. Meta's blog post revealed details about the new headset, including its sleek design, which is 40% thinner than its […]

By Anja Prosch

METAVERSE DIGEST: Apple’s Mira Acquisition, NVIDIA Omniverse Manufacturing, Lenovo Headset

Apple's Mira Acquisition After Vision Pro Launch to Shape Mixed Reality Future Key Takeaways: In a strategic move to strengthen its foothold in the mixed-reality domain, Apple has confirmed its acquisition of Mira, a startup that specializes in smartphone-powered augmented reality (AR) headsets. This comes closely on the heels of Apple announcing its new virtual […]

By Luigi Savarese
WWDC 2023

What You Didn't Know about Apple's Reality Pro Headset (Most Likely, its Success Doesn’t Matter)

Everyone seems to be eyeing the Apple keynote on June 5th. Excitement abounds as to how great the supposed Apple Reality Pro headset will be. I think most analysts are missing the point by looking too closely. As innovative as the new product might be, its commercial success - or price, for that matter - […]

By Anja Prosch

METAVERSE DIGEST: Hong Kong Security Project, Meta Quest 3, New Design Hub in the Metaverse, World's First Bitcoin Tower, BBC Becomes Virtual

CyberDefender: Hong Kong's Initiative to Shield Metaverse Against Cyber Crimes Key Highlights: The Cyber Security and Technology Crime Bureau (CSTCB) of the Hong Kong Police Force has introduced CyberDefender, a new Metaverse platform, aiming to educate the public about potential dangers associated with Web3 and the Metaverse. The launch coincides with the reported rise in technology-related crimes in Hong […]

By Luigi Savarese
China Metaverse Innovation Future

METAVERSE DIGEST: China Enters the Metaverse, Axie Infinity on Apple Stores, New Virtual Experiences, Latest Metaverse Partnerships

Nanjing Launches Government-Backed Platform China takes a significant stride in the realm of the Metaverse, with the launch of a state-backed Metaverse platform by Nanjing, capital of the Jiangsu province. Facilitated by the Nanjing University of Information and Science Technology, the platform brings together various academic institutions and Metaverse-centric companies. The move to create a unified, digital space signifies China's robust […]

By Luigi Savarese
Metahype_DarkRebel Cupra

Metahype: CUPRA's Innovative Virtual Journey

In the ever-evolving landscape of the Metaverse, its transformative influence extends far and wide, including the dynamic world of automotive. From immersive virtual test drives to captivating interactive showrooms, the possibilities are endless. The Metaverse has the potential to reshape how we perceive, engage with, and even manufacture cars. Whether you're an automobile enthusiast or […]

By Eleni Murru
LEGO Metaverse EpicGames Web3 Virtual Reality

METAVERSE DIGEST: The Voice Virtual Experience, LEGO and Epic Games Collaboration, Shiba Inu Hubs, Race to the Metaverse

The Voice Debuts Immersive Virtual Experience The acclaimed reality show, The Voice, in collaboration with ITV Studios and The Virtual Brand Group, is breaking new ground with the launch of "The Voice Studios" - an innovative virtual experience hosted on the Decentraland platform. This initiative invites fans worldwide to showcase their talents, compete in Battle rounds, and potentially audition for an upcoming […]

By Luigi Savarese
Title: METAVERSE DIGEST: AlUla Skies Festival, Travelzoo Meta, Walking Dead Contest, Turkey's Metaverse Office, Henan Province's Investment

METAVERSE DIGEST: AlUla Skies Festival, Travelzoo Meta, Walking Dead Contest, Turkey's Metaverse Office, Henan Province's Investment

AIUIa Skies Festival Takes Flight in Decentraland's Metaverse  The AlUla Skies Festival has made its grand entrance into the virtual realm of Decentraland, bringing an extraordinary experience to visitors. This unique event, organized by CryptoAngel and presented in partnership with Metakey, invites participants to embark on a virtual hot air balloon ride, offering a mesmerizing […]

By Anja Prosch
LAB51 Featured Image_ Tomb Chaser


TOMB CHASER RELAUNCHES IN DECENTRALAND WITH EXCITING REWARDS Polygonal Mind has relaunched Tomb Chaser, the first platform game in Decentraland, with a new twist. The game now features a cyberpunk pagoda with a fusion of tech and spirituality and mysticism and power symbols of an Aztec temple. Players who complete the game will receive the exclusive 'Uxmal Mask,' […]

By Luigi Savarese
LAB51_What is BeNFT

BeNFT: AI education and rewards empowering global students

Last week, the Tech Times reported on BeNFT, the ultimate virtual learning environment that combines blockchain technology and AI avatars. BeNFT's goal is to foster global collaboration in education, where students worldwide can share knowledge, exchange ideas, and work together towards a brighter future. Via the platform, they aim to revolutionize education, making it more […]

By Dolma Memmishofer
Lab51_Mark Zuckerberg

The Future of the Metaverse: Uncertain Times Ahead?

The Metaverse concept has been a topic of extraordinary interest among tech giants in recent years. However, it seems that Mark Zuckerberg has shifted his attention away from his ambitious project of Meta and towards artificial intelligence (AI), leading some to speculate that the Metaverse is dead. At first, Zuckerberg had positioned the Metaverse as […]

By Eleni Murru
Lab51_Metaverse Swiss Association

Metaverse in Switzerland: Collaboration for Innovation & Growth

In March representatives from different industries announced the founding of the Swiss Metaverse Association with the aim of establishing Switzerland as a global leader in the metaverse. Forty-seven organizations have joined forces to create a platform for exchanging ideas, testing concepts, and advocating for a favorable regulatory framework. The Metaverse Association is chaired by Tina […]

By Eleni Murru
Taylor Swift releasing a new album called Midnights in the Metaverse

Look What You Made Me Do. Taylor Swift Is Creating Her Own Metaverse

Taylor Swift's meticulous online rollout for her new album, Midnights, culminated last night with a "special very chaotic surprise" at 3 a.m. ET. The artist previously revealed the 13 track titles in a TikTok video series called Midnights Mayhem With Me and shared a full release schedule with fans on Instagram. Fans can now listen […]

By Anja Prosch
web 3

From Web2 To Web3: Try Out These New Alternatives

Web2 is quickly becoming a thing of the past. Believe it or not, we are gradually moving from the Internet of the previous generation to the new wave of the Web. The Internet that we have always known has not been a solid constant; rather, it has been gradually evolving and changing. Web1 was primarily […]

By Anja Prosch
participation experience

A New Word of Immersive Technologies - Participation experience (PX)

FIFA World Cup Qatar 2022 took place not long ago. Millions of sports fans gathered to celebrate this event, watch the game, see their favorite players, make new friends, and simply feel a part of something bigger by sharing a common ambiance.  In 2010 Marina Abramović performed The Artist is Present at the New York […]

By Anja Prosch

Metaverse Ecosystem Explained

In 2021 we witnessed how the metaverse began appearing in the headlines of Forbes, The Washington Post, The Economist, and other major publishers. At the same time, tech giants worldwide began proclaiming metaverse as part of their new strategy. Indeed, we are on the threshold of Web 3.0, where the metaverse is an inseparable part […]

By Anja Prosch

Types of Virtual Reality & 7 Effective VR Marketing Strategies

You might be surprised to learn that modern VR is based on ideas from the 1800s when practical photography was invented. The first stereoscope emerged in 1838, using two mirrors to project one image. Since then, technological revolutions have shaped and structured the VR world. A series of technological advances led to the creation of virtual […]

By Anja Prosch
The Future Cities of Metaverse  

The Future Cities of the Metaverse  

Previously, by playing different video or computer games (for instance, Sims or GTA), gamers enjoyed building and interacting with virtual cities. Today, traveling in the virtual world seems more than possible, thanks to the metaverse. What will cities in the metaverse look like? Would that be ultra-futuristic cities, the fantasy world, or the digital copy […]

By Anja Prosch
Will the fall of NFT sink Web3 and the Metaverse?

Will the fall of NFT sink Web3 and the Metaverse?

The weekly sales volume of Non-Fungible Tokens has significantly increased from 100 sales in 2017 to an estimated 15,000 or even 50,000 by 2022. You may have heard rumblings about Non-Fungible Tokens (NFTs) recently, and the hype around this technology this year was truly remarkable. Do you remember the wild buying of Bored Appes for tens of […]

By Anja Prosch
Roblox goes to business

Business Goes to the Roblox

Roblox has been around since 2004, but it has only recently become popular because of the metaverse trend. The question of whether Roblox can be considered as a metaverse is still open. Still, Roblox is often called a precursor to the metaverse because it has a lot in common with this technology. Roblox games create […]

By Anja Prosch
Why Metaverse is Mobile-First

Why Metaverse is Mobile-First

In the previous editions of Adello Magazine, we have been exploring and sharing ideas around Extended Reality (XR), which includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), and its relation to the metaverse. Besides highlighting the exciting opportunities XR opens for users and businesses, we also expressed our critical views towards XR in general […]

By Anja Prosch
Metaverse Galaxy

The Metaverse - A Fast-moving Expanding Galaxy after the Big Bang

When the first smartphones came onto the market, there was a lot of hype about this revolutionary technology. After almost two decades, smartphones have become an integral part of our lives. In the meantime, the technology has evolved and produced various new, exciting innovations. Many of these innovations led to the Metaverse. As with the […]

By Anna Pak

What Is Metaverse Preparing for Us? Q&A from the Metaverse Panel Discussion

The 28th Adello Industry Event took place on 2.2.22. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after Mobile?”. The event hosted Thomas Hutter, CEO of the advertising consultancy company Hutter Consult, and Dr. Margarethe Dopf, Chief Business Development Officer at the digital tourism organization Speed U Up Suisse. Mark Forster, […]

By Anna Pak