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China Metaverse Innovation Future

METAVERSE DIGEST: China Enters the Metaverse, Axie Infinity on Apple Stores, New Virtual Experiences, Latest Metaverse Partnerships

Nanjing Launches Government-Backed Platform China takes a significant stride in the realm of the Metaverse, with the launch of a state-backed Metaverse platform by Nanjing, capital of the Jiangsu province. Facilitated by the Nanjing University of Information and Science Technology, the platform brings together various academic institutions and Metaverse-centric companies. The move to create a unified, digital space signifies China's robust […]

By Luigi Savarese
LEGO Metaverse EpicGames Web3 Virtual Reality

METAVERSE DIGEST: The Voice Virtual Experience, LEGO and Epic Games Collaboration, Shiba Inu Hubs, Race to the Metaverse

The Voice Debuts Immersive Virtual Experience The acclaimed reality show, The Voice, in collaboration with ITV Studios and The Virtual Brand Group, is breaking new ground with the launch of "The Voice Studios" - an innovative virtual experience hosted on the Decentraland platform. This initiative invites fans worldwide to showcase their talents, compete in Battle rounds, and potentially audition for an upcoming […]

By Nicolo Finazzi
Title: METAVERSE DIGEST: AlUla Skies Festival, Travelzoo Meta, Walking Dead Contest, Turkey's Metaverse Office, Henan Province's Investment

METAVERSE DIGEST: AlUla Skies Festival, Travelzoo Meta, Walking Dead Contest, Turkey's Metaverse Office, Henan Province's Investment

AIUIa Skies Festival Takes Flight in Decentraland's Metaverse  The AlUla Skies Festival has made its grand entrance into the virtual realm of Decentraland, bringing an extraordinary experience to visitors. This unique event, organized by CryptoAngel and presented in partnership with Metakey, invites participants to embark on a virtual hot air balloon ride, offering a mesmerizing […]

By Anja Prosch
LAB51 Featured Image_ Tomb Chaser


TOMB CHASER RELAUNCHES IN DECENTRALAND WITH EXCITING REWARDS Polygonal Mind has relaunched Tomb Chaser, the first platform game in Decentraland, with a new twist. The game now features a cyberpunk pagoda with a fusion of tech and spirituality and mysticism and power symbols of an Aztec temple. Players who complete the game will receive the exclusive 'Uxmal Mask,' […]

By Nicolo Finazzi
LAB51_What is BeNFT

BeNFT: AI education and rewards empowering global students

Last week, the Tech Times reported on BeNFT, the ultimate virtual learning environment that combines blockchain technology and AI avatars. BeNFT's goal is to foster global collaboration in education, where students worldwide can share knowledge, exchange ideas, and work together towards a brighter future. Via the platform, they aim to revolutionize education, making it more […]

By Dolma Memmishofer
Lab51_Mark Zuckerberg

The Future of the Metaverse: Uncertain Times Ahead?

The Metaverse concept has been a topic of extraordinary interest among tech giants in recent years. However, it seems that Mark Zuckerberg has shifted his attention away from his ambitious project of Meta and towards artificial intelligence (AI), leading some to speculate that the Metaverse is dead. At first, Zuckerberg had positioned the Metaverse as […]

By Eleni Murru
Lab51_Metaverse Swiss Association

Metaverse in Switzerland: Collaboration for Innovation & Growth

In March representatives from different industries announced the founding of the Swiss Metaverse Association with the aim of establishing Switzerland as a global leader in the metaverse. Forty-seven organizations have joined forces to create a platform for exchanging ideas, testing concepts, and advocating for a favorable regulatory framework. The Metaverse Association is chaired by Tina […]

By Eleni Murru
Taylor Swift releasing a new album called Midnights in the Metaverse

Look What You Made Me Do. Taylor Swift Is Creating Her Own Metaverse

Taylor Swift's meticulous online rollout for her new album, Midnights, culminated last night with a "special very chaotic surprise" at 3 a.m. ET. The artist previously revealed the 13 track titles in a TikTok video series called Midnights Mayhem With Me and shared a full release schedule with fans on Instagram. Fans can now listen […]

By Anja Prosch
web 3

From Web2 To Web3: Try Out These New Alternatives

Web2 is quickly becoming a thing of the past. Believe it or not, we are gradually moving from the Internet of the previous generation to the new wave of the Web. The Internet that we have always known has not been a solid constant; rather, it has been gradually evolving and changing. Web1 was primarily […]

By Anja Prosch
participation experience

A New Word of Immersive Technologies - Participation experience (PX)

FIFA World Cup Qatar 2022 took place not long ago. Millions of sports fans gathered to celebrate this event, watch the game, see their favorite players, make new friends, and simply feel a part of something bigger by sharing a common ambiance.  In 2010 Marina Abramović performed The Artist is Present at the New York […]

By Anja Prosch

Metaverse Ecosystem Explained

In 2021 we witnessed how the metaverse began appearing in the headlines of Forbes, The Washington Post, The Economist, and other major publishers. At the same time, tech giants worldwide began proclaiming metaverse as part of their new strategy. Indeed, we are on the threshold of Web 3.0, where the metaverse is an inseparable part […]

By Anja Prosch

Types of Virtual Reality & 7 Effective VR Marketing Strategies

You might be surprised to learn that modern VR is based on ideas from the 1800s when practical photography was invented. The first stereoscope emerged in 1838, using two mirrors to project one image. Since then, technological revolutions have shaped and structured the VR world. A series of technological advances led to the creation of virtual […]

By Anja Prosch
The Future Cities of Metaverse  

The Future Cities of the Metaverse  

Previously, by playing different video or computer games (for instance, Sims or GTA), gamers enjoyed building and interacting with virtual cities. Today, traveling in the virtual world seems more than possible, thanks to the metaverse. What will cities in the metaverse look like? Would that be ultra-futuristic cities, the fantasy world, or the digital copy […]

By Anja Prosch
Will the fall of NFT sink Web3 and the Metaverse?

Will the fall of NFT sink Web3 and the Metaverse?

The weekly sales volume of Non-Fungible Tokens has significantly increased from 100 sales in 2017 to an estimated 15,000 or even 50,000 by 2022. You may have heard rumblings about Non-Fungible Tokens (NFTs) recently, and the hype around this technology this year was truly remarkable. Do you remember the wild buying of Bored Appes for tens of […]

By Anja Prosch
Roblox goes to business

Business Goes to the Roblox

Roblox has been around since 2004, but it has only recently become popular because of the metaverse trend. The question of whether Roblox can be considered as a metaverse is still open. Still, Roblox is often called a precursor to the metaverse because it has a lot in common with this technology. Roblox games create […]

By Anja Prosch
Why Metaverse is Mobile-First

Why Metaverse is Mobile-First

In the previous editions of Adello Magazine, we have been exploring and sharing ideas around Extended Reality (XR), which includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), and its relation to the metaverse. Besides highlighting the exciting opportunities XR opens for users and businesses, we also expressed our critical views towards XR in general […]

By Anja Prosch
Metaverse Galaxy

The Metaverse - A Fast-moving Expanding Galaxy after the Big Bang

When the first smartphones came onto the market, there was a lot of hype about this revolutionary technology. After almost two decades, smartphones have become an integral part of our lives. In the meantime, the technology has evolved and produced various new, exciting innovations. Many of these innovations led to the Metaverse. As with the […]

By Anna Pak

What Is Metaverse Preparing for Us? Q&A from the Metaverse Panel Discussion

The 28th Adello Industry Event took place on 2.2.22. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after Mobile?”. The event hosted Thomas Hutter, CEO of the advertising consultancy company Hutter Consult, and Dr. Margarethe Dopf, Chief Business Development Officer at the digital tourism organization Speed U Up Suisse. Mark Forster, […]

By Anna Pak