Sci-fi movies showcasing self-programming computers were closer to a dream than reality just a decade ago. Today, we are fighting a war against online data privacy while talking to Siri and being astonished at how an app or site is displaying advertisements of (related) products we just searched for. Artificial intelligence (AI) has already been introduced into all segments of our lives: business, education, medicine, etc. AI rapidly took the leading position among the main driving technologies of our times.
Digital advertising has adopted AI trends and is now developing and adapting these technologies to its needs. The digital advertising industry is undergoing a progressive significant transformation with the use of AI. In fact, AI transforms digital advertising in many ways from machine learning to customizing content to enhance reporting. Machine Learning (ML) – being the central theme of AI offers a variety of benefits:
ML-algorithms, the product of the “AI revolution”, now have access to petabytes of data, also called Big Data study in real-time to bid and buy mobile ad-spaces listed on Ad-exchanges such as Google Ad Exchange, AppNexus most suitable for the product advertised and audience targeted at the best available price, hence, boosting ROI. And it keeps getting better and better as the algorithms have self-learning mechanisms i.e. they learn, adapt, and self-optimize from their experience.
Algorithms not only analyze the broad demographic data but also incorporate real-time online browsing behavior to effectively group and cluster to create a rich user profile to pursue a niche audience for your product much faster and much more precisely than man ever could and it will boost your ad performance. As an example, Adello AI’s multiple awarded Technology AdCTRL™ computes data combinations >100,000 times/second to understand what made potential customers convert.
Although this is a vast topic and deserves a separate blog post, just to summarize in a few words; the issue of mobile ad-fraud such as bot fraud, device farms, etc. has increased by nearly 200% in just last year to 24×7 monitor, analyze and spot abnormalities in the real-time incoming data is humanly near to impossible. AI-driven fraud prevention systems with their capability of big data analysis in real-time can recognize invalid traffic, bots, and malicious applications with even a small sample size thus saving your budget from loss. Adello’s CEO Mark E. Forster published an eye-opening article about fraud and fraud protection a few months ago.
AI-driven technologies play a crucial role in organizing high-performance ad campaigns. Combining machine power, excellent cognitive skills, and the ability to analyze large amounts of data, produce accurate calculations, and predictions, and deliver almost real-time reports in presentable and easy-to-interpret formats.
AI is mainly engaged in analyzing Big Data and making decisions and predictive analytics based on it. With every analyzed data byte, AI creates new algorithms and – by “learning” independently -improves its capabilities. Since the introduction of AI in digital advertising, it has achieved tremendous progress and lasting results.
Adello.Direct is one such programmatic mobile marketing SaaS with multiple-awarded AI with complimentary integrated fraud prevention, and reporting tools and is fully GDPR compliant.