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Is your brand harnessing the transformative power of Web3 Loyalty? Amidst the evolution of digital marketing, brands are tirelessly innovating to engage customers. Furthermore, the emergence of Web3 and NFTs has created new possibilities for businesses. Thereby, companies are looking to create unique experiences and establish customer loyalty. Specifically, we will delve into the eclectic world of Web3 loyalty programs that creatively employ NFTs to revolutionize customer engagement.
Kraft Heinz, a leading food conglomerate, has embarked on a long-term Web3 strategy. The company has introduced NFTs in the form of the iconic Oscar Mayer Wiener Whistle, which can be obtained at online and in-person “meat-ups” during Miami’s Art Basel event. Furthermore, these NFTs not only serve as digital collectibles but also grant access to exclusive appearances by the Wienermobile.
MoonPay, a Web3 payment service provider, is launching a soulbond NFT loyalty program called “Web3 Passport.” Moreover, these non-transferable tokens represent an individual’s identity on the blockchain. It also grants access to exclusive events and benefits related to fashion, art, sports, and entertainment. The program is slated for rollout in early 2023.
Maison Hennessy, an iconic luxury brand, has partnered with Friends With Benefits DAO to create Café 11, a unique cultural and social club merging a decentralized autonomous organization with a luxury experience. Club members who must purchase an NFT to join can participate in exclusive cultural events in exceptional locations.
Porsche has unveiled its entry into the virtual world during Art Basel in Miami by launching a 7,500-piece NFT collection based on the classic Porsche 911. Owners of these NFTs gain exclusive access to experiences in both the virtual and real world and can customize their NFT’s design by selecting from different “routes” (Performance, Lifestyle, or Heritage).
Crown Royal has partnered with Vayner3, Salesforce NFT Cloud, and Crossmint to launch its first digital collectible in the spirit of generosity. This partnership aims to bring digital collectibles to life and empower brands and creators to build streamlined checkout and payment experiences.
Nike has announced Dot Swoosh, the hub for its Web3, NFT, and virtual collectible efforts. Furthermore, the platform is set to release its first collection of virtual products in January, with users able to purchase items using traditional payment methods secured on the blockchain.
Burger King has partnered with NFT marketplace Sweet to create a set-completion game to elevate NFT technology into a tool for consumer engagement. By scanning QR codes on meal boxes, guests can collect NFT game pieces, with rewards ranging from 3D digital collectibles to free Whopper sandwiches for a year.
BMW has filed a trademark application for its logo to enter the metaverse and the world of NFTs. The application covers downloadable media files, computer programs, virtual goods, online environments, vehicle simulators, and VR headsets and glasses.
Wow Bao has introduced an NFT-based access pass in collaboration with Brightloom, allowing customers to purchase a membership using traditional payment methods. Members can join three different tiers. Each one unlocks various digital and physical rewards (monthly giveaways, discounts, and point multipliers). The top two tiers also grant automatic entries to win a Wow Bao-branded car in Riot Racers, a virtual racing game.
Pullman Hotels & Resorts is hosting a traveling and immersive NFT art exhibition, Digital E/SCAPES, in Australia. With 16 NFT artworks, the exhibition celebrates emerging and Indigenous female artists. Additionally, it serves as a community destination for experiencing the Artist Playground atmosphere of Pullman properties. Furthermore, visitors have a great opportunity to learn about NFTs and their role in the metaverse.
Luxury brand Lacoste launched its first virtual store for the holidays with a VIP NFT program. Purchasing NFTs grants access to a VIP room with exclusive content and experiences as part of the UNDW3 Web3 community.
Additionally, as Web3 loyalty programs and NFTs grow, brands use blockchain for unique experiences. More companies are embracing new technologies, so we can expect to see a wider range of loyalty programs and customer engagement strategies. Consequently, these strategies will seamlessly blend the physical and digital worlds to create unique and personalized experiences for customers.