Zühlke Group and Adello / LAB51 Inc. on Immersive Technologies: Step by Step to Success with XR & VR

Zürich, April 18, 2024—As part of their collaboration, Adello, LAB51 Inc., and Zühlke Group hosted their first hands-on workshop for Immersive Technologies, focusing on the latest developments in Extended and Virtual Reality.

Adello, LAB51 Inc., and Zühlke Group joined forces to host a hands-on seminar exploring the transformative potential of Virtual Reality (VR) and Extended Reality (XR) technologies. The event touched down on their impact across various industries. Topics include hospitality, healthcare, security, and HR, that are shaping the future for Swiss and international businesses.

Christian Moser’s (Zühlke) keynote, “Future with Extended Reality,” opened the event. He outlined XR’s potential and how it can change our lives. Meanwhile, Chris Blaser (LAB51) and Mark Forster (Lab51/Adello) compared VR/XR devices, including the Apple Vision Pro, Oculus, and Xreal, showcasing their evolution through real-world applications.

Then Blaser presented VR/XR use cases in firefighting, healthcare, and the arts. They all illustrated the broad applicability and impact of these technologies. After that, to make it more tangible, Mark Forster’s session closed the seminar by discussing the key factors for success and the cost considerations of using XR and VR devices. Participants enjoyed hands-on XR experiences, networking, and Apéro.

This engaging seminar attracted a diverse group of professionals and business leaders. They were all interested in learning about and experiencing the latest in XR and VR technologies firsthand. Moving forward, Adello and LAB51 Inc. plan to organize more events and exclusive seminars devoted to innovations and are delighted to welcome tech enthusiasts across Switzerland.

About Adello

Adello analyzes human behavior in real-time and combines it with fully automated, self-learning technology to maximize mobile marketing ROI. Various patents protect the technology, which has earned nearly 20 awards. Furthermore, the global market research firm Technavio ranks it among the top 16 in Big Data worldwide.

Moreover, Adello’s satisfied clients include hundreds of leading global brands and agencies, such as BMW, Clear Channel, GroupM, McDonald’s, SBB, and UBS. Adello has offices in Europe, Asia, and North America and is a portfolio company of Swisscom Ventures. Alongside AI in mobile advertising, the company also focuses on Metaverse projects under the name “Lab5 Inc,” utilizing technologies like Blockchain, Unreal Engine 51, and Crypto/NFTs.

For more information, visit adello.com and lab51.io or contact them at

sales@adello.com,

marketing@adello.com,

+41 44 500 31 50.