Copyright © 2026 All Rights Reserved
4 Min
China makes a significant stride in the Metaverse with the launch of a state-backed Metaverse platform by Nanjing, the capital of the Jiangsu province.
The platform, facilitated by the Nanjing University of Information and Science Technology, brings together various academic institutions and Metaverse-centric companies. China’s move to create a unified digital space signifies its robust commitment to fostering Web3 development.
Despite strict regulatory measures for digital assets and NFTs, China recognizes Web3’s transformative power. This new platform is part of a broader Metaverse strategy that could generate revenues surpassing 130 billion yuan by the end of 2025.
Despite its widespread popularity in the Philippines, the play-to-earn Web3 game Axie Infinity is launching on Apple’s App Store without the Southeast Asian country.
Developed by Sky Mavis, Axie will debut globally after a testing phase in smaller markets. Even though, according to Statista, over 40% of Axie’s millions of players hail from the Philippines, Sky Mavis plans to review user data and feedback from select test markets before undertaking a broader release. The company’s objective is to refine the app, making it an even bigger success in its largest market.
This strategy is part of their attempt to overcome Apple’s historically hostile stance towards apps featuring digital assets.
The Web3 era is revolutionizing brand-audience interactions with immersive experiences. The Hundreds, a leading streetwear brand, pioneers this with a unique Metaverse shop on some.place platform. This 3D store offers exclusive products and rewards, blending digital and physical realms seamlessly.
In another exciting Metaverse development, world-renowned Chef Gordon Ramsay has turned his popular TV show, Hell’s Kitchen, into an interactive culinary adventure on The Sandbox. This engaging platform presents users with the thrilling opportunity to participate in cooking challenges. Additionally, they earn appealing prizes and even have their creations reviewed by the Michelin-starred chef himself.
Adding to the Metaverse momentum, Cirque du Soleil has launched Cirque du Soleil Tycoon, an interactive game on Roblox that invites players to design and manage their virtual circuses. In partnership with Gamefam, the game is influenced by Cirque du Soleil ECHO, a new show that opened in Montreal last month. This intriguing game offers a deep dive into the inner workings of the globally loved circus, encapsulating its enchanting performances. Moreover, it showcases behind-the-scenes operations in an innovative, digital format.
These initiatives are prime examples of how the Metaverse is providing an immersive, interactive platform for brands to deliver more personalized, experiential content.
Web3’s emergence signifies an exciting era of novel, immersive digital experiences. One highlight of this week is the unveiling of Paris Hilton’s Avatar Collection in The Sandbox. In a groundbreaking collaboration with 11:11 Media, the collection celebrates the fashionable starlet’s unique style and innovation, setting the stage for a captivating blend of reality and the virtual universe.
Alongside this, the renowned Italian hospitality entity Cipriani steps into the Metaverse via The Sandbox. They bring the essence of Venetian lifestyle, culture, and elegance into the digital world. It allows players to traverse the romantic streets of virtual Venice in a one-of-a-kind immersive experience.
Moreover, an innovative alliance between Everdome and OKX has given birth to the OKX Collective Metaverse. This unique platform intertwines the thrill of global football with the limitless possibilities of the Metaverse. Also, it provides fans with exclusive access to unique content and captivating experiences.
These developments herald the age where real-world experiences are being seamlessly woven into the Metaverse, giving users the opportunity to explore, interact, and express themselves in unprecedented ways.