Just a decade ago, sci-fi movies showcasing self-programming computers were closer to a dream than reality. Today, we are fighting a war against online data privacy while talking to Siri and being astonished at how an app or site is displaying advertisements of (related) products we just searched for. Artificial intelligence (AI) has already been introduced into all segments of our lives. In sectors like business, education, and medicine, AI rapidly took the leading position among the main driving technologies of our times.
Digital advertising has adopted AI trends and is now developing and adapting these technologies to its needs. The digital advertising industry is undergoing a progressive significant transformation with the use of AI. In fact, AI transforms digital advertising in many ways, from machine learning to customizing content to enhance reporting. Machine Learning (ML) – being the central theme of AI offers a variety of benefits:
AI and Big Data in mobile advertising ROI
Machine learning algorithms, a result of the “AI revolution,” now have access to massive amounts of data, also known as big data, in real-time. They use this data to bid on and purchase mobile ad spaces listed on ad exchanges like Google Ad Exchange and AppNexus. The goal is to find the most suitable ad space for the advertised product and the targeted audience at the best available price, ultimately boosting return on investment (ROI). And it keeps getting better and better as the algorithms have self-learning mechanisms, i.e., they learn, adapt, and self-optimize from their experience.
Algorithms analyze the broad demographic data. But also incorporate real-time online browsing behavior to effectively group and cluster to create a rich user profile. The goal is to pursue a niche audience for your product faster and more precisely than man ever could. In this way it will boost your ad performance. For example, Adello AI’s multiple awarded Technology AdCTRL™ computes data combinations >100,000 times/second to understand what made potential customers convert.
AI in mobile ad-fraud
Mobile ad fraud, including bot fraud and device farms, has increased by nearly 200% in the last year. Monitoring and analyzing real-time data 24/7 to spot abnormalities is nearly impossible for humans. AI-driven fraud prevention systems, with their capability of big data analysis in real-time, can recognize invalid traffic, bots, and malicious applications with even a small sample size, thus saving your budget from loss. Adello’s CEO, Mark E. Forster, published an eye-opening article about fraud and fraud protection a few months ago.
Advanced reporting and valuable insights
AI-driven technologies play a crucial role in organizing high-performance ad campaigns. Combining machine power, excellent cognitive skills, and the ability to analyze large amounts of data produces accurate calculations and predictions and delivers almost real-time reports in presentable and easy-to-interpret formats.
AI is primarily concerned with analyzing Big Data and making predictive decisions and analyses based on it. With every analyzed data byte, AI creates new algorithms and—by “learning” independently—improves its capabilities. Since the introduction of AI in digital advertising, tremendous progress and lasting results have been achieved.
Adello.Direct is one such programmatic mobile marketing SaaS with multiple-awarded AI, complimentary integrated fraud prevention and reporting tools, and full GDPR compliance.
