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businesses investing in NFT

Are NFTs A Good Investment for Businesses?

Non-fungible tokens (NFTs) have been all the rage in recent years, with businesses of all sizes jumping on the bandwagon. But with the recent news that 95% of NFT collections have a market cap of zero Ether, it is worth asking: are NFTs a good investment for businesses? What are NFTs? NFTs are digital assets […]

By Luigi Savarese
solana nft

Solana Compressed NFTs: a Cost-Effective Solution for Businesses

Magic Eden is now supporting Solana's compressed NFTs (cNFTs). This new kind of Solana NFT offers a cost-effective and scalable alternative to traditional NFTs, making them ideal for businesses looking to create and sell NFTs at scale. What are cNFTs? cNFTs are a new type of NFT that uses data compression to reduce the cost […]

By Luigi Savarese
adidas NFT

Adidas Residency: Brands Using Art in the Web3

Adidas dives deeper into the Web3 world with its innovative art residency initiative, aptly named Residency by Adidas. The program is a facet of the Three Stripes Studio unveiled earlier this year. It aims to nurture Web3 artists and facilitate the creation of artist-rendered digital products and NFTs (Non-Fungible Tokens). Adidas aims to collaborate with a diverse pool of […]

By Luigi Savarese
NFT Fest Lugano

NFT Fest Lugano: A Glimpse into the Future of Blockchain and NFTs

On September 7th, NFT Fest Lugano took place, a five-day event all about Blockchain, NFTs, Web3, Crypto, and the Metaverse. The event featured many international experts, thought-provoking discussions, gaming rooms, and interesting new projects. I had the privilege of being present, which enabled me to convey the event's insights in this article. When I arrived, the outside […]

By Nicolo Finazzi
Lufthansa NFT

Lufthansa NFT & the Evolution of Airline Membership Programs

Lufthansa NFT Program is live on the Polygon Network. The Uptrip program allows passengers to turn their travel experiences into redeemable NFTs or rewards. They can be either miles or business lounge vouchers. To participate in the program, passengers scan their boarding passes using the Uptrip mobile app and exchange them for NFT trading cards. […]

By Luigi Savarese
Trump NFT Democracy

The Trump NFT Craze: A Sign of Support or Profiteering?

The value of Trump NFT increased significantly after his mugshot was made public on August 24, 2023. In the photo, Trump looks angry as he submits to authorities in Georgia, making it the first time a current or former U.S. president's mugshot has gone viral due to criminal charges. This sudden rise in popularity of […]

By Luigi Savarese

Rarible to Cease Aggregating Orders Amid Royalty Debate

NFT aggregator Rarible announced yesterday that it will discontinue aggregating orders from NFT marketplaces OpenSea, LooksRare, and X2Y2 by September 30th. The move comes in response to OpenSea's decision last week to make NFT creator royalties optional for new collections from September. Rarible is a major vocal supporter of creator royalties. The company argued that […]

By Luigi Savarese
opensea royalty

The NFT Royalty Debate: A Critical Opinion

The topic of NFT royalty is highly debated in the NFT space. Some people believe that creators should receive compensation for the secondary sales of their NFTs, regardless of who owns them. Others believe that creators should only receive compensation for the initial sale of their NFTs and that any subsequent sales should be royalty-free. […]

By Luigi Savarese
making money

The Art of Making Money: Memecoin Economy Examination

In the expansive and diverse Web3 universe, a new phenomenon has caught the public eye. Rhett Mankind is a digital artist based in Melbourne. He struck a rich vein with his daring blend of art and finance - TurboToad, a memecoin. This venture provides a captivating example that allows us to scrutinize the flourishing memecoin […]

By Luigi Savarese
Sotheby's BAYC

Sotheby's Sued for Misleading Marketing of BAYC NFTs

A group of collectors is suing Sotheby's for allegedly misleading investors about the value of Bored Ape Yacht Club (BAYC) NFTs. The lawsuit, which was filed in California on August 4, accuses Sotheby's of colluding with Yuga Labs, the creator of BAYC, to artificially inflate the value of the NFTs. According to the lawsuit, Sotheby's […]

By Luigi Savarese
FC Barcelona NFT Barca Vision

FC Barcelona Secures $132M for Web3 and NFT Venture

Spanish football powerhouse FC Barcelona has taken a significant step towards its digital future by securing a substantial investment of 120 million euros ($132 million) for its Web3 initiative, Barça Vision. Libero Football Finance AG and Nipa Capital B.V. are the financial backers behind the endeavor. Specifically, the funding was realized through FC Barcelona's sale […]

By Nicolo Finazzi
amazon nft

Amazon Prime NFT and In-Game Currency for Mojo Melee

Amazon Prime NFT is a true thing! The Seattle-based company is partnering with the NFT game Mojo Melee to give away free NFTs and in-game currency to Prime subscribers. The first offering, available now via the Amazon Prime Gaming portal, is a free package. It includes an NFT for champion character Gwyn Rockhopper as well […]

By Luigi Savarese
Hyundai Metaverse

Hyundai and Kia Use Blockchain to Monitor CO2 Emissions

Hyundai Motor Company and Kia Corporation announced the launch of an AI blockchain-based system to monitor carbon emissions. The system, called Supplier CO2 Emission Monitoring System (SCEMS), aims to help the two automakers track and reduce emissions from their supply chains. SCEMS uses blockchain technology to record carbon emissions data in a secure and transparent […]

By Luigi Savarese
Gucci NFT

Gucci Rewards Vault Material NFT Holders with Physical Goods

Luxury brand Gucci announced that holders of its Vault Material NFTs can now exchange them for physical goods. The Gucci NFT Collection, minted in March, can now be redeemed for a Gucci bifold wallet or a Gucci x 10KTF co-branded duffle bag. The announcement comes as luxury brands increasingly experiment with Web3 technologies. In fact, […]

By Luigi Savarese
Barbie Bitcoin

Barbie Margot Robbie Bitcoin Jokes Amid Mattel NFTs Commitment

Barbie actress Margot Robbie recently made headlines. It was not just for the latest movie! She joked that Bitcoin is for "Kens". It was a reference to the stereotypically male character played by Ryan Gosling in the film. However, Robbie's comments seem to be at odds with the views of her employer, Mattel. The company […]

By Luigi Savarese
Binance NFT AI generator

Binance AI NFT Generator for Mainstream Artworks Creation

Binance launched an AI-powered NFT generator that allows users to create custom artworks using artificial intelligence. The tool, dubbed "Bixel," is now permanently available for Binance NFT users who have completed the platform's know your customer (KYC) identity verification process. To use Bixel, users must provide basic details about their desired artwork, such as the style, genre, and color palette. The […]

By Luigi Savarese
OpenSea's 'Deals' Facilitate NFT Swaps

'Deals' to Facilitate Peer-to-Peer OpenSea NFT Swaps

NFT marketplace OpenSea introduced Deals, a new feature allowing users to swap NFTs directly. OpenSea's native NFT protocol Seaport powers the new feature. It aims to make NFT swapping more trustworthy and secure. With Deals, users can offer to swap up to 30 NFTs, or they can add wrapped ether (WETH) to sweeten the deal. The recipient of the deal can […]

By Luigi Savarese
Starry Night NFTs

Spanish National Museum to Mint Van Gogh NFTs

The digital space is rapidly becoming a new frontier for art collecting. Olyverse is leading the way with the launch of an exclusive collection of Van Gogh NFTs. The collection features high-definition NFTs of some of Van Gogh's most famous paintings. Moreover, it is minted in collaboration with the Spanish National Museum Thyssen-Bornemisza in Madrid. […]

By Luigi Savarese

New Google Policy Embraces NFTs. Apple Holds Firm

Key Takeaways NFT Google Policy had a major update. As recently announced, apps and games on Play Store can now integrate digital assets like NFTs. This is a significant shift for the company, which has historically taken a cautious stance on blockchain-based technology. Google Policy Key Points Google's new policy requires that apps be transparent […]

By Luigi Savarese
7 eleven NFT News Slurpee

NFT News: 7-Eleven, Starbucks, Collateral & Wimbledon

NFT Weekly News: 7-Eleven launches free Slurpee NFTs on Polygon, targeting younger consumers interested in Web3. Starbucks Odyssey partners with Aku NFT Collection, offering a new digital collectible Stamp and donating to charity. DeFi borrower uses luxury watch-backed NFT as collateral for a loan facilitated by the 4K Protocol. Ethereum's price rises, but NFT transactions […]

By Luigi Savarese

NFT NEWS: Lacoste, AzukiDAO, Warner Music & NFT Drops

In today's NFT News edition Lacoste's launches an interactive gaming experience "The Mission," where fans can earn rewards and unlock better assets. AzukiDAO proposes legal action to recover ETH from the founder amid controversy surrounding the Elementals NFT collection. Warner Music Group partners with Polygon for a music accelerator program, supporting blockchain music projects and […]

By Luigi Savarese

NFT DIGEST: Zora Blockchain Solution, $6mil Golden NFT, Yuga Labs Metaverse Powerhouse, Skoda NFT Platform

Zora Introducing Layer 2 Blockchain Solution Revolutionizing NFTs On June 21, Zora Network was launched as a new Layer 2 blockchain solution. This launch marked a monumental stride in providing improved digital infrastructure to artists and brands that have hitherto utilized the Zora platform. What makes Zora Network particularly noteworthy is the enormous support that […]

By Luigi Savarese

NFT Digest: Puma Goes Phygital, Adidas' Campus 00s Sneakers, Snoop Dogg's Passport, Kraken NFT Collection

🚀 PUMA's Goes Phygital: Unveiling Black Station 2 and Fast-RB! Key Highlights PUMA, the renowned sportswear company, recently unveiled Black Station 2, a sophisticated Metaverse platform that synthesizes the digital and physical worlds, redefining the landscape of retail and consumer engagement. Black Station 2 features two immersive worlds, Unkai and Unter, each offering a distinctive […]

By Luigi Savarese

NFT DIGEST: Louis Vuitton NFT, Warner Bros. Superman NFT, Puma NFT Sneaker

Louis Vuitton’s Bridges Real & Digital Worlds with Via Treasure Trunks SBTs Key Takeaways: The iconic French luxury fashion house, Louis Vuitton, has entered the burgeoning world of non-fungible tokens (NFTs) with its Via Treasure Trunks collection. Each NFT, priced at approximately $42,000, is physical-backed and termed a “soulbound token”, emphasizing its non-transferable nature. The […]

By Luigi Savarese
NFT DIGEST: Magic Eden New Strategy, Ethereum NFTs on Bitcoin, Binance Introducing Crypto Loans, F1 to Use NFT Tickets, Starbucks NFT Airdrop

NFT DIGEST: Magic Eden New Strategy, Ethereum NFTs on Bitcoin, Binance Introducing Crypto Loans, F1 to Use NFT Tickets, Starbucks NFT Airdrop

Magic Eden to Pay You for Trading Solana NFTs Key Highlights: Multichain NFT marketplace, Magic Eden, is reshaping its focus towards Solana, its original base, through an initiative termed "Chapter II." This movement includes facilitating users with free SOL tokens for buying and selling NFTs. As part of this initiative, Magic Eden is expanding its platform by aggregating listings […]

By Luigi Savarese
Art Blocks

Art Blocks Introduces its Custom NFT Marketplace

If you're interested in NFTs, you may already be familiar with Art Blocks. It's an Ethereum-based platform that offers unique and programmable generative art NFTs for collectors to invest in. A distinctive feature of Art Blocks is the generative mining technology, which allows each product to appear individually and randomly. Since its launch in November […]

By Eleni Murru
NFT Cross-Chain Transactions Experience

NFT DIGEST: NFTrade’s New Feature, Sorare Adapts to French Laws, Bitcoin Ordinals Momentum, Sotheby's NFT Auction, StepN Integrates Apple Pay

NFTrade's Innovative Cross-Chain Purchases NFTrade, an innovative Nonfungible token marketplace, is redefining the boundaries of Web3 with its new feature allowing cross-chain purchases.  This breakthrough, developed in collaboration with Rarimo, allows users to purchase NFTs on one network while paying through another, offering unprecedented flexibility in transactions. The process, entirely decentralized, supports Ethereum, Polygon, Avalanche, and BNB Chain, and ensures security by never taking custody […]

By Luigi Savarese
Bitcoin Frogs Ordinals NFT Blockchain

NFT DIGEST: Bitcoin Frogs, Secret Services Join Web3, China’s New Guidelines, Moonbirds and Spotify Collab, NFTs in Finance

Bitcoin Frogs Leap Over Bored Apes in NFT Trading Bitcoin Frogs, a collection of 10,000 unique frog collectibles minted directly on the Bitcoin Blockchain, have jumped over the competition, surpassing Bored Ape Yacht Club as the most traded NFT collection in the last 24 hours. This milestone represents a groundbreaking moment for the Ordinals market, highlighting its growing popularity. […]

By Luigi Savarese
Our Force 1

Unbox the Unexpected: Nike’s “Our Force 1 Series”

Nike is making waves in the digital world by launching its first digital sneaker collection: the Our Force 1 (OF1) Series. These aren’t your traditional shoes! They are virtual creations that exist solely in the digital realm. Nike’s foray into the world of non-fungible tokens (NFTs) is an exciting development that showcases the potential benefits […]

By Eleni Murru
From Courtrooms to Crypto: The Rise of Blockchain in the Legal System

From Courtrooms to Crypto: The Rise of Blockchain in the Legal System

Is blockchain technology truly reliable or just overhyped? How can Non-Fungible Token (NFT) collectors expand the use of this technology in innovative ways? And with the rising popularity of cryptocurrency as an investment asset, what are its legal implications and challenges? These are just some pressing issues that have come to the forefront of courts’ […]

By Anja Prosch
Burger nft

Web3 Loyalty Programs: Revolutionizing Customer Engagement with NFTs

In the ever-evolving world of digital marketing, brands are constantly seeking innovative ways to engage with their customers. The emergence of Web3 and non-fungible tokens (NFTs) has opened up a new realm of possibilities for companies looking to create unique experiences and foster customer loyalty. Here, we explore a variety of Web3 loyalty programs that […]

By Anja Prosch
Everything You Should Know About NFT Paris 2023

Everything You Should Know About NFT Paris 2023

BY JANINA VINKLERE The 2-day event NFT Paris grew from just 500 people last year to more than 18 000 people in February 2023. The audience was so diverse —from government officials and the First Lady of France, Brigitte Macron, to senior stakeholders of famous brands and DAOs, to professionals from the art, gaming, and digital fashion industries — the […]

By Anja Prosch
Safety rules in the NFT world

Safety rules in the NFT world

Initially, NFT was designed with exclusively good intentions. Non-fungible tokens were supposed to help artists monetize and sell their artworks without a buying agent. And if initially, NFT seemed to be a new step in the development of digital art, today, unfortunately, the NFT phenomenon is increasingly being associated with a “bubble”. The unpleasant truth […]

By Anja Prosch
THE FUTURE OF SMART CONTRACTS

The Future of Smart Contracts  

As Mark E. Forster, Chairman of IAB Metaverse and Adello founder, during the panel discussion about the metaverse from the law perspective, mentioned:  “The legal frames follow the technical possibilities with a delay of a couple of years.”  Indeed, Web3, in general, is an absolutely new field that was almost untouched by government law. Nevertheless, contentious issues […]

By Anja Prosch
Getting Ready to Sell your First NFT as a Business

Getting Ready to Sell your First NFT as a Business

Since NFT became quite popular, many brands have considered the idea of creating and selling NFT. And yet today, we see different companies, such as McDonald’s, Gucci, Coca-Cola, Adidas, Dolce & Gabbana, and even many other small startups, have already launched their tokens. “And if they could, why can’t we?” – would entrepreneurs who want […]

By Anja Prosch
Enrico Molinari

Metaverse, Smart Cities and NFT: An Incredible Storytelling of a Digital Saturday Night

BY PROF. DR. ENRICO MOLINARI FOR ADELLO MAGAZINE Ready to go for a fashion-tech Metaverse Night? «Good evening, are you on the guest list?». This is the refrain repeated by the Club Manager in a dark dress code at the entrance to the club, which has recently reopened after the pandemic restrictions. «Yes, of course!», I […]

By Dolma Memmishofer
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