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ElevenLabs AI Voice Generator & Legal Implications

Eleven Labs AI voice generator
By Luigi Savarese
Luigi Savarese

4 Min

August 28, 2023

ElevenLabs, a company specializing in AI voice generation, announced that its voice cloning technology is now fully released and available. The company targets media companies such as publishers and video game developers as potential customers for their technology. ElevenLabs' voice cloning technology enables users to create AI-generated voices that mimic any person's voice. This can be used for various purposes, including creating audiobooks, videos, and voiceovers for video games non-playable characters (NPCs). The company claims that its technology can produce emotionally rich and lifelike results. However, several legal implications need to be considered.

Copyright infringement

There is a possible legal concern regarding copyright violations when using AI-generated voices to create content. If a media company uses an AI-generated voice that infringes on someone else's copyright, the copyright owner may take legal action against the media company and seek damages. 

For instance, a media company could face a lawsuit if it uses an AI-generated voice to create a commercial that resembles the voice of a well-known actor or singer without their consent. The actor or singer could argue that the media company breached their copyright by using their voice without authorization.


Defamation is a potential legal concern when using AI-generated voices to create content that harms someone's reputation. A media company may face a lawsuit for damages if it creates a news report accusing someone of a crime using an AI-generated voice. The accused party could argue that the media company defamed them by spreading false information through their voice.


Privacy is a crucial concern when using AI-generated voices to create content. If such content violates an individual's privacy, the media company responsible for it could be sued for damages. 

For instance, if a media company creates a conversation using an AI-generated voice that sounds like it was between two actual individuals but only between the company and the AI, the individuals whose conversation was recorded without their consent could claim their privacy was violated. This could lead to legal action against the media company.

How to mitigate legal risks

When using AI-generated voices, media companies must be mindful of the legal implications that come with it. They should take specific steps to avoid copyright infringement, defamation, or privacy violations. 

  • Obtaining permission from the person's voice.
  • Using the voice in a non-defamatory or invasive way.
  • Crediting the person's voice.
  • Implementing technical safeguards to prevent unauthorized access to voice data.
  • Educate employees about the legal risks of using AI-generated voices.

LAB51 on AI Voice Generator Implications

The AI voice generator market is rapidly expanding, with many potential applications. However, being aware of the legal implications of using AI-generated voices is crucial. Media companies that utilize these technologies must take necessary steps to ensure they are not infringing on copyrights, defaming anyone, or violating anyone's privacy.

By taking the proper precautions, media companies can safeguard themselves from legal liability and ensure they use AI-generated voices responsibly and ethically. Additionally, it is vital to consider the ethical implications of using AI-generated voices. Some believe that creating voices that sound like real people is unethical as it could deceive or manipulate others. However, others argue that AI-generated voices can be a powerful tool for creativity and expression, and the benefits outweigh the risks.

Ultimately, the ethical implications of using AI-generated voices are complex, and there is no simple answer. It is crucial to thoughtfully discuss these issues before using these technologies.

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