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Apple Tests Generative AI with "Apple GPT" Chatbot Project

Apple GPT
By Nicolo Finazzi
Nicolo Finazzi

2 Min

July 20, 2023
  • Apple is working on an internal chatbot called "Apple GPT" using the "Ajax" LLM framework on Google Cloud.
  • The are no immediate plans, official announcements are likely for 2024.
  • Apple's focus on AI is an attempt to catch up with competitors and strengthen Siri's capabilities.

Apple is quietly working on its own chatbot, "Apple GPT", as it seeks to catch up with competitors in the AI landscape such as ChatGPT, Bard, and now also LLaMA 2. The project revolves around leveraging the proprietary LLM framework, known as "Ajax". This is running on Google Cloud and built using Google JAX.

According to reports from Bloomberg, multiple teams of engineers are dedicated to developing "Apple GPT" as quickly as possible. The goal is to ensure that the chatbot is both highly functional and privacy-conscious, addressing potential users-related concerns.

While Apple's popular voice assistant, Siri, currently serves as a chatbot of sorts, it has faced stiff competition from rival AI offerings. With "Apple GPT," the tech giant aims to strengthen Siri's capabilities and provide users with a more interactive experience.

Apple's decision to keep the chatbot project under wraps and not release it to the public indicates that they recognize the need to make significant strides in the AI domain to compete effectively. The company also took measures to restrict employees from using external generative AIs during work. Once again, emphasizing its focus on developing an internal solution.

Apple's growing commitment to AI and generative intelligence may lead to an exciting announcement next year. Speculation points to the possibility of a significant reveal at WWDC24, where the company could showcase its AI advancements.

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