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BY SANDRA MOERCH FOR ADELLO MAGAZINE In order to understand the pressures of Net Zero in the marketing world, we have to take stock of the global business and sustainability environment. The best way to understand the correlation between market expectations and what needs to be done is to look at the data. Now that […]
BY SHIRLY VALGE FOR ADELLO MAGAZINE Many people treat everything related to the blockchain with distrust, keeping in mind cryptocurrency projects, which for the most part turn out to be scams. However, this decentralization technology is only the foundation for the development of many business sectors, as it can ensure the transparency of operations without […]
BY JANINA VINKLERE The 2-day event NFT Paris grew from just 500 people last year to more than 18 000 people in February 2023. The audience was so diverse —from government officials and the First Lady of France, Brigitte Macron, to senior stakeholders of famous brands and DAOs, to professionals from the art, gaming, and digital fashion industries — the […]
BY MARK E. FORSTER As we were debating the merits of various VR headsets and discussing the release of Apple’s long-rumored VR glasses, a realization dawned on us: the device that truly reigns supreme in our digital world is the one that’s always by our side — the smartphone. And as the metaverse continues to evolve and […]
The concept of generative artificial intelligence (GAI) poses a groundbreaking question that has until recently not been contemplated: at what stage does the relationship between humans and machines evolve from its present-day form into one that is so fundamentally changed that we can no longer regard one as being superior to the other when it […]
BY DR. MARTHA BOECKENFELD FOR ADELLO MAGAZINE Now that we are at the rise of the metaverse, the metaverse will become more real than ever before. While understanding that the metaverse is not in its final state or just a new technology, but rather considering it as an evolution of a set of possibilities for […]
BY ALAN SMITHSON FOR ADELLO MAGAZINE A lot of technology has gone into what we call the Internet. From unique IP addresses and fiber-optic cables to taxonomy and naming conventions, standards, protocols, and so much more, a congregation of new technologies to solve more complex challenges as use cases and users of the internet developed. […]
Recently, the Adello marketing team had an interesting conversation with Gabriele Romagnoli, Head of Business at ShapesXR, Senior Advisor at iconomy. Together we discussed VR technology, its potential, opportunities, and future. In this interview, we are sharing exclusive insights from this exciting conversation. INTERVIEW WITH GABRIELE ROMAGNOLI FOR ADELLO MAGAZINE Let’s start with the essentials […]
BY DELPHINE FORMA FOR ADELLO MAGAZINE During the last 5 years, I have developed a truly real passion for crypto and blockchain. Innovation, creativity, openness, and decentralization are at the center of it. The space is fascinating by the endless possibilities that it allows, not only in the financial space but also in the way […]
BY PROF. DR. ENRICO MOLINARI FOR ADELLO MAGAZINE Ready to go for a fashion-tech Metaverse Night? «Good evening, are you on the guest list?». This is the refrain repeated by the Club Manager in a dark dress code at the entrance to the club, which has recently reopened after the pandemic restrictions. «Yes, of course!», I […]
BY TONY MORONEY FOR ADELLO MAGAZINE Every day we hear more and more about the metaverse and this futuristic virtual reality world that will complement our physical world. Big investments coupled with the ongoing growth of social media, online gaming, digital currencies, blockchain, accessories including NFT (non-fungible tokens), and sales of virtual reality headsets are […]
BY THOMAS HUTTER FOR ADELLO MAGAZINE The 28th professional event, organized by Adello, one of the leading mobile marketing companies in Switzerland, was dedicated to the topic of “Metaverse: Technological Trick or the Most Important New Invention?”. Thomas Hutter was invited as an honored guest and a speaker. Thomas is the CEO of Hutter Consult AG, an […]
BY BERTRAND BLANCHETON FOR ADELLO MAGAZINE The metaverse is on its way to becoming an essential aspect of online shopping. Have you ever considered having an outstanding shopping experience through Metaverse? If not, then now you can for sure have an unmatched online shopping experience thanks to a variety of technological breakthroughs that work together […]
