It is said that in order to succeed in anything, you need to be either the first or the best one and sometimes even both. OpenAI’s ChatGPT emerged as a landmark in AI advancement, sparking widespread discussions and debates about AI’s potential impact on our lives. Everyone is using it to write articles and code, and even whole books were co-authored with AI! The impact of ChatGPT, as one of the pioneers and a successful example of AI chats, definitely cannot be underestimated.
Tech giants and AI development
As a rule, when a non-profit company, such as Open AI (although now they have a for-profit division), comes up with a brilliant product, the big tech companies either try to acquire it or create a superior product. OpenAI, in its turn, is closely associated with Microsoft, its biggest investor.
Microsoft’s investment in OpenAI
In 2019, Microsoft became a major investor in OpenAI, but this deal received almost no media attention. That is why Microsoft’s Bing became a search engine as a data source (until July 2023).
The link between OpenAI and Microsoft
The connection between these brands is even more obvious. In November 2023, after the OpenAI board fired Sam Altman (co-founder and then-former-now-restored CEO of OpenAI), Satya Nadella invited the whole OpenAI team to join Microsoft, including Altman to lead a new AI research team.
The appearance of a serious competitor did not take long. Google’s Bard entered the public arena in mid-2023. Bard is claimed to be a more advanced version of ChatGPT. These are the main reasons, according to Bard itself:
- Bard is more up-to-date and trained on a dataset that includes information up to the present day, while ChatGPT’s dataset is only up-to-date to April 2023.
- Bard is more comprehensive. Bard can access and process information from a wider range of sources, including Google Search and public APIs.
- Bard is more versatile. It can generate a wider range of creative text formats, including poems, code, scripts, musical pieces, emails, letters, and more. ChatGPT is primarily focused on generating text similar to human-written text.
Despite its flaws, ChatGPT held the audience’s hearts captive. Google Bard’s estimated monthly reach is 142.6 million website visitors. Meanwhile, ChatGPT has 1.5 billion.
Bard vs. ChatGPT
Both ChatGPT and Bard are impressive technological advancements. Nevertheless, at LAB51, instead of settling for mere speculation, we organized a competition to put ChatGPT and Bard against each other and identify the superior chatbot. These are the categories we are going to compare the AI chats:
- Speed
- Capabilities of the website
- Copywriting and creative process
- Prompt and answer volumes
- Price
Disclaimer:
- We tailored this contest to cater to the average user’s interests, focusing on entertainment value rather than technical rigor.
- For the contest, we used ChatGPT 4 (the latest version of the article at the moment of writing) and the experimental version (the only one available at the moment) of Bard by Google. The tasks were performed from the same device with the same internet speed.
- We did not put the accuracy of information as a criterion since it is hard to evaluate.
- We analyzed it as a marketing tool and did not evaluate its coding capabilities.
Chatbots Speed
As we expect emerging technologies to be as fast, the first test was dedicated to task performance speed. For this, we gave the same prompt to both AI chats and assessed only the speed, not the content quality.
Prompt: Write a 300-word paragraph about the landscape features of Switzerland.
ChatGPT: Many users have noticed that ChatGPT 4’s speed is slower than the previous version. The large number of users might be a cause. As a result, writing a 300-word paragraph took ChatGPT almost 49 seconds. Later, ChatGPT was asked to count how many words the paragraph had, and after around 1 minute (!), it finally answered—361 words or an average of 7 words per second.
Google Bard: The speed of writing the text was 14 seconds. And it took only 15 seconds for Bard to calculate and give an answer that the text contained 423 words. 28,2 words per second. The first point goes to Bard.
ChatGPT 0:1 Bard
Chatbots Capabilities of the frontend
Both websites, aside from actual chat, offer add-ons and quick actions that are supposed to facilitate and speed up the process. Let’s find out what both chats bring to the table.
ChatGPT: According to ChatGPT, its main functions are:
- Text Conversations: Engages in diverse and detailed discussions.
- Writing Aid: Helps with writing tasks like emails and essays.
- Language Translation: Translates between multiple languages.
- Information Synthesis: Summarizes and integrates information.
- Problem Solving: Assists with mathematical and coding queries.
- Educational Support: Provides explanations on various topics.
Additional capabilities:
- Web Browsing: Accesses current web information.
- DALL-E Integration: Creates images from text descriptions.
ChatGPT-4 has several add-ons, such as helping with math problems or creating coloring book pages. These functions are generally related to text synthesis and image generation.
Google Bard: And this is how Bard described its capabilities:
- Following instructions and completing requests thoughtfully.
- Use its knowledge to answer your questions comprehensively and informatively, even if they are open-ended, challenging, or strange.
- Generating different creative text formats of text content, like poems, code, scripts, musical pieces, email, letters, etc.
Add-ons include:
- Grammar checkers
- Spell checkers
- Thesauruses
- Translator tools
- Note-taking apps
- Productivity tools
- Games
- Themes
Bard can also be integrated into other Google products, such as Google Flights, YouTube, Google Workplace, and Maps.
However, Bard doesn’t yet have the function of image generation and uploading files.
Both chats have common and distinct features. In this case, both chats are getting 1 point.
ChatGPT 1:2 Bard
Creative Process
Both chats are actively used for either copywriting purposes or content generation. Let’s find out which one can do it better.
Prompt: Rewrite the text in the way it would have been written in the 18th century: “Prominent global advertisers, exemplified by industry giants like Coca-Cola, are already embracing the potential of AI. As leading brands adopt AI-driven strategies, the wider industry tends to follow suit. This prompts an exploration of the current status of AI within programmatic advertising and piques curiosity about its prospective trajectories in the times ahead.”
ChatGPT:
“In this modern age, luminaries of the advertising sphere, notably those as esteemed as Coca-Cola, have commenced the embrace of the wondrous potential afforded by the Mechanism of Artificial Intelligence. As the vanguard of brands adopt stratagems driven by this ingenious contrivance, it is observed that the broader mercantile community is apt to follow in their footsteps. This development doth invite a scholarly inquisition into the present state of Artificial Intelligence within the realm of programmatic advertising and arouses a keen interest in its prospects and courses it may chart hereafter.”
Google Bard:
“Hark, esteemed readers, for I bring tidings of a technological revolution that sweeps across the globe, transforming the art of advertising with its potent force. In this age of marvels, where machines mimic the human mind, industry giants, such as the esteemed Coca-Cola, have embraced the boundless potential of artificial intelligence. As these titans of commerce pioneer AI-driven strategies, their peers eagerly follow suit, eager to harness the transformative power of this newfound tool. This surge of interest has ignited an emotional exploration into the current state of AI within the realm of programmatic advertising, stirring curiosity about its uncharted trajectories in the years to come.”
Both texts effectively mimic the 18th-century style. The first text uses dramatic and evocative language, making it engaging and grand. The second text employs formal, scholarly language indicative of 18th-century academic writing. The first is more vivid and accessible for general readers, while the second suits a more educated, formal audience. Both chats get one point.
ChatGPT 2:3 Bard
Prompt and answer volumes
Many people turn to AI chatbots to get answers to various questions. These chatbots are linked to a browser from which they retrieve information. Yet, the question arises: are these machines capable of logical thinking?
Prompt: There are two fishes in the aquarium. Two have drowned, two have swam away, and two have died. How many fishes are left in the aquarium?
ChatGPT: We got a comprehensive response from ChatGPT detailing the logic behind the riddle and its trickiness. Additionally, ChatGPT provided the correct solution: 10 fish.
Google Bard: We were very surprised to receive the answer from Google’s Bard. It has simply solved the problem mathematically, ignoring its deeper meaning. Below, you can see both answers from the machines.
Kudos to ChatGPT!
ChatGPT 3:3 Bard
Price
Last but not least, price is an important aspect when choosing an AI chat.
OpenAI introduced a paid version of ChatGPT, known as ChatGPT Plus, in February 2023. This subscription service offered users additional benefits like general access to ChatGPT even during peak times, faster response speeds, and priority access to new features and improvements. However, a free version of ChatGPT remained available, providing users with the core functionalities of the AI model.
Google Bard, on the contrary, is free to use for anyone. With the free version, users get the same benefits and sometimes even expanded from ChatGPT. We do not know if Google will charge in the future for further versions of Bard; however, since this chat is free with nearly the same functions, the point goes to Bard.
ChatGPT 3:4 Bard
This time, Bard has won our competition! We are keen to see how the software will develop and change in the future. Perhaps a new AI chat tool will be available online that is much better than these two.
PAM: LAB51’s AI chatbot
Which AI chat do we like at LAB51 the most? Introducing PAM, your Personalized AI Model, a groundbreaking product designed to revolutionize your business’s approach to AI.
Unlike traditional models, PAM isn’t limited to well-known platforms like Bard or OpenAI; you have the freedom to choose the Language Learning Model that aligns best with your vision. With PAM, we ensure a robust safeguard against external factors, allowing seamless operation within your specific geographical and service context. The cornerstone of PAM is its commitment to data integrity: every piece of data is meticulously cleansed, optimized for training, and securely stored, ensuring utmost privacy and efficiency.
Tailored to your needs
Tailored to fit your unique needs, PAM is trained on custom data sets, allowing for a highly personalized interaction style and objectives. The voice and goals of PAM are finely tuned to echo your business’s ethos, ensuring every interaction resonates with your brand identity.
Brand safety and ongoing improvement
A key feature of PAM is Brand Safety: we establish clear boundaries to guide user interactions toward your objectives while safeguarding your brand’s reputation. The journey doesn’t end at deployment; PAM is under constant monitoring, with continual refinements and improvements, ensuring that it stays ahead in a rapidly evolving digital landscape.
PAM isn’t just an AI model; it’s a dynamic, evolving partner poised to elevate your brand to new heights.
So, which AI chat do you prefer and why?
