You might be surprised to learn that modern VR is based on ideas from the 1800s when practical photography was invented. The first stereoscope emerged in 1838, using two mirrors to project one image. Since then, technological revolutions have shaped and structured the VR world. A series of technological advances led to the creation of virtual reality as we know it now.
Virtual reality, or VR, is the technically created world transmitted to humans through their senses: sight, hearing, touch, and others. Virtual reality simulates both exposure and reactions to exposure. It generates a virtual projection or environment that creates a realistic experience.
Previously, VR technology was strictly associated with the gaming industry. Today, however, the different sectors are adapting to specific forms of VR to attain greater results in their business objectives. Take the example of virtual meetings for remote workers. Besides gaming and meeting, collaborative VR intends to foster collaboration between people in various industries. The reason for such rapid adoption is the development of Web3 and the ability of VR to create new opportunities for users.
VR can be split into different types. Below are the five types of virtual reality used in today’s world:
Fully immersive reality, as the name suggests, allows users to “immerse” in the virtual environment. The best example of such a VR type is the virtual shooter gaming zones where players wear gear inside a small room. It immerses a gamer equipped with wearable technology into the virtual world. Players can experience the feeling of being in the simulated environment. They can interact with objects within that space.
Fully-Immersive VR is also being adopted in other industries to facilitate the complicated working process. For instance, a newer application of this technology is happening in the medical sphere to eliminate risks during a brain operation.
An amalgamation of fully or non-immersive VR, the semi-immersive virtual reality experience offers users a partially virtual environment. It provides a perception of being in reality when users focus on digital images. At the same time, users stay connected in physical environments. Semi-immersive technology offers a realistic experience using three-dimensional graphics.
The more intricate the graphics, the greater the experience one will have. The prime purpose of using this technology is to educate and train candidates. It relies on powerful computers, HD displays, hard simulators, or projects replicating real-world mechanisms’ designs.
Non-immersive virtual reality is the most commonly used technology these days. The technology offers computer-generated surroundings. Simultaneously, it also allows users to keep control of the physical environment.
This VR type relies on video game consoles, computers, input devices (controllers, mice, or keyboards), etc. The best example of this type of VR is a video game.
Collaborative VR includes a virtual universe where players from different locations join a platform.
The best example of collaborative VR is the video games that welcome different players to come under one umbrella and play together.
The variety of VR types opens a range of different possibilities and methods for how this technology may be used as a marketing tool and become part of a marketing strategy. Here are some of them.
VR has become an integral part of many industries today. With more individuals and companies embracing this innovation, marketers are now exploring different ways to use it. Here's how one can leverage VR technologies and create immersive marketing campaigns to generate sales.
Tell a Tale: Companies may use VR to tell brand stories and market solutions in an engaging way. For instance, to draw attention to the problems of the Arctic, WWF set up an interactive booth with VR glasses at the Science Museum in London. Visitors "traveled" to the Arctic and watched a family of polar bears. The results were impressive: The campaign was mentioned in the press more than 300 times and triggered thousands of discussions on the topic.
Implement a Fun Element: Conventional advertisements are monotonous now. So, to create memorable experiences and ads, brands can incorporate this technology. VR allows companies to create better experiences for their target audience.
Use Innovative Ways to Display Your Products: Make your brand stand out by showcasing products with the right VR implementations. eBay and Australian retailer Myer have opened their first Virtual Reality Department Store. The store featured 3D models of a hundred of the most popular items in each category. Before making a purchase, everyone could examine the goods in detail without entering the store. The user selects products and puts them in the shopping cart in the direction of his/her gaze. For this purpose, the company developed the eBay Sight Search technology, which helps to control only the eyes.
Create Engaging, Powerful Marketing Campaigns: With VR technologies, businesses can craft standalone marketing campaigns. Brands can also show their forthcoming products via VR. Adidas has partnered with the new technology marketing agency Somewhere Else to follow the climbing journey of two extreme athletes sponsored by TERREX (a division of Adidas). Viewers were able to follow climbers Ben Rueck and Delaney Miller upmountaning with them by using a VR headset and holding two touchscreen remotes in each hand.
Add Subtitle Variations: A VR experience that provides multiple languages is important while hosting virtual reality events, expos, tradeshows, and more.
The Fundamental Visual and Audio Components: Prospects will communicate with the material. So, marketers need to implement audio and visual elements. The food company Boursin Sensorium went around shopping malls and gave people a taste of this VR experience. They stimulated the customers' senses by using visuals, a soundtrack, cool air, fans, and a moving chair, while also giving them product samples.
Consider the Timing: Keeping experiences from 4 to 8 minutes is imperative, especially when foot traffic is a parameter at the event. It’s more evident when using VR at a tradeshow or event.
Crafting ads isn’t a simple matter, and it might also be expensive. With the best online platforms available, creating a new design more conveniently becomes easier. One such marketing provider is Adello, where we give you the finest opportunity to upload VR videos and 3D pictures, reshape them into an innovative design for mobile marketing, and produce your interactive ad.
In addition, we have implemented engaging features to our mobile ad creatives. Some include 360-degree view, facial detection, flip cards, scratch cards, different types of sliders, and more. As soon as you design your creative, you can run the campaign within a few clicks.