Dynamic NFTs: Features and Use Cases
Blend: The New Peer-to-Peer Lending Protocol
Ethereum reduces energy consumption by 99.99%
Infants Are Smarter Than AI
Press
Thetan Arena
Blockchain gaming is nothing new to the world of virtual currencies. It started with the breeding of cartoon cats and has grown into an entire industry offering various ways to make money through gameplay. Thetan Arena is one of the new players in the field of virtual entertainment using blockchain mechanics. Thetan Arena is the […]
The Metaverse - A Fast-moving Expanding Galaxy after the Big Bang
When the first smartphones came onto the market, there was a lot of hype about this revolutionary technology. After almost two decades, smartphones have become an integral part of our lives. In the meantime, the technology has evolved and produced various new, exciting innovations. Many of these innovations led to the Metaverse. As with the […]
The 3 Actions You Must Know to Ensure Your Brand Gets Traction in the Metaverse
BY BERTRAND BLANCHETON FOR ADELLO MAGAZINE The metaverse is on its way to becoming an essential aspect of online shopping. Have you ever considered having an outstanding shopping experience through Metaverse? If not, then now you can for sure have an unmatched online shopping experience thanks to a variety of technological breakthroughs that work together […]
A Glance into the Minecraft Universe
Today we have a legendary game on the table. You may know it as a popular sandbox game in a pixelated, cubic style - Minecraft. In Minecraft, you can do a range of different activities, such as building houses, growing crops, killing monsters, breeding animals, finding a desert temple, killing a dragon edge, and so […]
Superhot VR
Superhot VR is an original first-person shooter from the Polish company Superhot team. The game will immediately draw your attention with its unusual mechanics: The time goes when you go. Destroy enemies using time dilation and predict their actions and make up your strategy. The game has two modes: endless and competitive. In endless mode, […]
What Is Metaverse Preparing for Us? Q&A from the Metaverse Panel Discussion
The 28th Adello Industry Event took place on 2.2.22. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after Mobile?”. The event hosted Thomas Hutter, CEO of the advertising consultancy company Hutter Consult, and Dr. Margarethe Dopf, Chief Business Development Officer at the digital tourism organization Speed U Up Suisse. Mark Forster, […]
Behind the Scenes of the Digital Fashion
“Digital fashion” - that sounds futuristic yet already exists! Digital clothes aren’t made from tangible material, instead they are created by using computer graphics and 3D technologies. Hence, those clothes don’t have a physical presence and cannot be worn in real life. Digital outfits are designed for the virtual environment, meta-world, and computer games. Nevertheless, […]
CryptoTracker
Metaverse
METAVERSE DIGEST: China Enters the Metaverse, Axie Infinity on Apple Stores, New Virtual Experiences, Latest Metaverse Partnerships
Nanjing Launches Government-Backed Platform China takes a significant stride in the realm of the Metaverse, with the launch of a state-backed Metaverse platform by Nanjing, capital of the Jiangsu province. Facilitated by the Nanjing University of Information and Science Technology, the platform brings together various academic institutions and Metaverse-centric companies. The move to create a unified, digital space signifies China's robust […]
METAVERSE DIGEST: The Voice Virtual Experience, LEGO and Epic Games Collaboration, Shiba Inu Hubs, Race to the Metaverse
The Voice Debuts Immersive Virtual Experience The acclaimed reality show, The Voice, in collaboration with ITV Studios and The Virtual Brand Group, is breaking new ground with the launch of "The Voice Studios" - an innovative virtual experience hosted on the Decentraland platform. This initiative invites fans worldwide to showcase their talents, compete in Battle rounds, and potentially audition for an upcoming […]
METAVERSE DIGEST: AlUla Skies Festival, Travelzoo Meta, Walking Dead Contest, Turkey's Metaverse Office, Henan Province's Investment
AIUIa Skies Festival Takes Flight in Decentraland's Metaverse The AlUla Skies Festival has made its grand entrance into the virtual realm of Decentraland, bringing an extraordinary experience to visitors. This unique event, organized by CryptoAngel and presented in partnership with Metakey, invites participants to embark on a virtual hot air balloon ride, offering a mesmerizing […]
METAVERSE NEWS
TOMB CHASER RELAUNCHES IN DECENTRALAND WITH EXCITING REWARDS Polygonal Mind has relaunched Tomb Chaser, the first platform game in Decentraland, with a new twist. The game now features a cyberpunk pagoda with a fusion of tech and spirituality and mysticism and power symbols of an Aztec temple. Players who complete the game will receive the exclusive 'Uxmal Mask,' […]
BeNFT: AI education and rewards empowering global students
Last week, the Tech Times reported on BeNFT, the ultimate virtual learning environment that combines blockchain technology and AI avatars. BeNFT's goal is to foster global collaboration in education, where students worldwide can share knowledge, exchange ideas, and work together towards a brighter future. Via the platform, they aim to revolutionize education, making it more […]
The Future of the Metaverse: Uncertain Times Ahead?
The Metaverse concept has been a topic of extraordinary interest among tech giants in recent years. However, it seems that Mark Zuckerberg has shifted his attention away from his ambitious project of Meta and towards artificial intelligence (AI), leading some to speculate that the Metaverse is dead. At first, Zuckerberg had positioned the Metaverse as […]
Metaverse in Switzerland: Collaboration for Innovation & Growth
In March representatives from different industries announced the founding of the Swiss Metaverse Association with the aim of establishing Switzerland as a global leader in the metaverse. Forty-seven organizations have joined forces to create a platform for exchanging ideas, testing concepts, and advocating for a favorable regulatory framework. The Metaverse Association is chaired by Tina […]
Look What You Made Me Do. Taylor Swift Is Creating Her Own Metaverse
Taylor Swift's meticulous online rollout for her new album, Midnights, culminated last night with a "special very chaotic surprise" at 3 a.m. ET. The artist previously revealed the 13 track titles in a TikTok video series called Midnights Mayhem With Me and shared a full release schedule with fans on Instagram. Fans can now listen […]
From Web2 To Web3: Try Out These New Alternatives
Web2 is quickly becoming a thing of the past. Believe it or not, we are gradually moving from the Internet of the previous generation to the new wave of the Web. The Internet that we have always known has not been a solid constant; rather, it has been gradually evolving and changing. Web1 was primarily […]
A New Word of Immersive Technologies - Participation experience (PX)
FIFA World Cup Qatar 2022 took place not long ago. Millions of sports fans gathered to celebrate this event, watch the game, see their favorite players, make new friends, and simply feel a part of something bigger by sharing a common ambiance. In 2010 Marina Abramović performed The Artist is Present at the New York […]
Metaverse Ecosystem Explained
In 2021 we witnessed how the metaverse began appearing in the headlines of Forbes, The Washington Post, The Economist, and other major publishers. At the same time, tech giants worldwide began proclaiming metaverse as part of their new strategy. Indeed, we are on the threshold of Web 3.0, where the metaverse is an inseparable part […]
Types of Virtual Reality & 7 Effective VR Marketing Strategies
You might be surprised to learn that modern VR is based on ideas from the 1800s when practical photography was invented. The first stereoscope emerged in 1838, using two mirrors to project one image. Since then, technological revolutions have shaped and structured the VR world. A series of technological advances led to the creation of virtual […]
The Future Cities of the Metaverse
Previously, by playing different video or computer games (for instance, Sims or GTA), gamers enjoyed building and interacting with virtual cities. Today, traveling in the virtual world seems more than possible, thanks to the metaverse. What will cities in the metaverse look like? Would that be ultra-futuristic cities, the fantasy world, or the digital copy […]
Will the fall of NFT sink Web3 and the Metaverse?
The weekly sales volume of Non-Fungible Tokens has significantly increased from 100 sales in 2017 to an estimated 15,000 or even 50,000 by 2022. You may have heard rumblings about Non-Fungible Tokens (NFTs) recently, and the hype around this technology this year was truly remarkable. Do you remember the wild buying of Bored Appes for tens of […]
Business Goes to the Roblox
Roblox has been around since 2004, but it has only recently become popular because of the metaverse trend. The question of whether Roblox can be considered as a metaverse is still open. Still, Roblox is often called a precursor to the metaverse because it has a lot in common with this technology. Roblox games create […]
Why Metaverse is Mobile-First
In the previous editions of Adello Magazine, we have been exploring and sharing ideas around Extended Reality (XR), which includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), and its relation to the metaverse. Besides highlighting the exciting opportunities XR opens for users and businesses, we also expressed our critical views towards XR in general […]
The Metaverse - A Fast-moving Expanding Galaxy after the Big Bang
When the first smartphones came onto the market, there was a lot of hype about this revolutionary technology. After almost two decades, smartphones have become an integral part of our lives. In the meantime, the technology has evolved and produced various new, exciting innovations. Many of these innovations led to the Metaverse. As with the […]
What Is Metaverse Preparing for Us? Q&A from the Metaverse Panel Discussion
The 28th Adello Industry Event took place on 2.2.22. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after Mobile?”. The event hosted Thomas Hutter, CEO of the advertising consultancy company Hutter Consult, and Dr. Margarethe Dopf, Chief Business Development Officer at the digital tourism organization Speed U Up Suisse. Mark Forster, […]
Artificial Intelligence
Navigating the Digital Landscape: The Growing Demand for Web3 Talent
As the Web3 industry rapidly evolves, there's a growing demand for skilled professionals who can navigate this new digital landscape. While new technologies like AI and the metaverse offer exciting opportunities, they also raise concerns about job losses and how the benefits of these technologies can be shared equitably. Among the biggest challenges facing the […]
AI DIGEST: ChatGPT on iPhone, AI Image Creates Chaos, Adobe Introduces AI in Photoshop, NVIDIA Stocks Rise
OpenAI Unveils ChatGPT App for iOS OpenAI revolutionizes the way we interact with AI by launching the ChatGPT app for iOS. With this innovative app, users can now experience the power of conversational AI directly on their mobile devices. The app's integration with iOS devices brings the capabilities of ChatGPT to users' fingertips, enabling them to explore the vast potential […]
Is AI the New Competition for Authors and Writers?
The creation of AI has taken over the business industries by storm, especially in the Media Sector. Marketers often rely on AI-powered tools like ChatGPT for content creation and data generation. However, there is a concern that this may lead to a decline in genuine content creation, publishing, and market research since the accuracy and […]
Delete your data from ChatGPT now!
The advent of ChatGPT has brought about significant changes, leaving it up to individual judgment to determine whether these changes are positive or negative. However, ongoing discussions continue to examine whether ChatGPT is a revolutionary tool that streamlines various work processes or if it poses a significant threat to humanity. Recently, concerns have surfaced regarding […]
AI DIGEST: Meta’s AI Sandbox, SAP and Microsoft Collaboration, OpenAI CEO Urges Regulation
Meta introduces AI Sandbox and Enhances Meta Advantage Tools for Advertisers Meta, the parent company of Facebook, is taking a significant leap forward in the world of advertising by introducing the AI Sandbox and enhancing its Meta Advantage suite. The AI Sandbox serves as a testing ground for generative AI-powered advertising tools, empowering advertisers to create more engaging and efficient ads. It includes features […]
AI DIGEST: Microsoft Copilot, IBM WatsonX, Google Duet AI, Adello #ChatWithMe
Microsoft's Copilot: Revolutionizing Productivity with New AI Assistance Microsoft is pushing the boundaries of productivity with the introduction of Copilot, an innovative AI-powered application that, as we learned during the presentation, can provide assistance in content creation and the use of many applications included in the subscription (Word, Excel, etc.). Copilot aims to revolutionize the […]
AI NEWS
AI PIONEER GEOFFREY HINTON RESIGNS FROM GOOGLE, WARNS OF MACHINE LEARNING RISKS Geoffrey Hinton, a well-known computer scientist considered by some as the "Godfather of AI", has resigned from Google, citing concerns over the ethical implications of machine learning. Hinton warned that AI could potentially pose serious risks to society if left unchecked. He has expressed concerns about the […]
Infants Are Smarter Than AI
As AI continues to develop rapidly, there is a growing curiosity about whether its capabilities will surpass those of humans. Many are wondering if there is already an equation between the human mind and AI machines. However, the reality is that AI capabilities remain limited. There is one particular example to demonstrate it. According to […]
The Future of ChatGPT: Is Its End in Sight?
This year has been truly remarkable for the tech industry, and ChatGPT is leading the charge with its revolutionary advancements. The AI technologies of the past were not advanced enough and simply couldn't match the cutting-edge capabilities of ChatGPT, which has shattered boundaries that were once thought impossible. With the latest version, ChatGPT 3, its impressive list […]
From Idea to Reality: Burger King's AI-generated Creative Combos
The use of Artificial Intelligence (AI) in advertising campaigns is becoming more prevalent among companies, and Burger King is no exception. In recent weeks, Burger King has demonstrated a strong commitment to this field and has leveraged AI technology to the fullest extent. Specifically, Burger King Germany enlisted the help of Midjourney, one of the […]
The Fine Line of Fair Use: AI and Copyright Concerns
Generative AI has made its mark in the tech industry thanks to its ability to assist in millions of daily tasks for various personal and commercial purposes across multiple industries, like Marketing, Advertising, Media, Communication, Art, Education, Healthcare and more. According to data from Pitchbook, the generative AI space raised a staggering $1.3 billion in […]
When the Machines Will Start Speaking Human and How It Will Benefit Web 3.0
Blake Lemoine, a software engineer at Google, recently made a remarkable statement. He claimed that the corporation’s conversational AI bot LaMDA (Language Model for Dialogue Applications) had obtained consciousness. Lemoine noted that the chatbot speaks its rights and perceives itself as a person. In response, company management suspended him from work - reported by The Washington […]
Artificial Intelligence, Mobile Advertising, and Boosted ROI
Sci-fi movies showcasing self-programming computers were closer to a dream than reality just a decade ago. Today, we are fighting a war against online data privacy while talking to Siri and being astonished at how an app or site is displaying advertisements of (related) products we just searched for. Artificial intelligence (AI) has already been […]
Can AI Compose a Symphony?
Undoubtedly, AI can optimize an incredible amount of processes, getting our daily routine activities done faster and more efficiently. AI is closely integrated into our lives and, at the same time, remains hidden. Users often don’t even notice AI’s presence in their lives. However, as a civilization, we are inevitably heading towards an edge where […]
The End of Creativity Labor in Marketing as AI Steps Forward?
A hard-to-swallow pill for all professionals is that technologies will always outpace skills. And this is quite unfair: imagine mastering the skill for years, and then suddenly new technology appears and performs your tasks quicker, better, and more accurately. This would destroy you as a professional, your hard work, and many years of experience. And […]
Crypto
CRYPTO DIGEST: Hong Kong Embraces Crypto, Solana Integrates ChatGPT, VISA Tests Account Abstraction, Presidential Candidate Defends Bitcoin, Japan Strengthens Regulation
Hong Kong Opens Doors for Retail Investors in Crypto Market Hong Kong's securities regulator has made a significant stride by allowing retail investors to enter the world of cryptocurrencies. This decision opens new doors for individual investors, enabling them to participate in the dynamic and rapidly evolving crypto market. By providing a regulated framework, Hong Kong aims to ensure investor […]
What's the Deal with Crypto Art?
At first glance, it may appear that Crypto Art and NFTs are the same thing. However, this is not entirely correct. Crypto art is an umbrella term encompassing the fusion of art and the blockchain, as the name suggests. It's all about preserving digital art, like music albums, paintings, and even awards, by using NFTs. […]
CRYPTO DIGEST: Eye-Scan Technology, Ledger Controversy, MiCa Approval, UK Regulation Proposal, Ripple’s Latest Acquisition, Samsung and Bank of Korea Collaboration
Eye-Scan Authentication and Crypto: OpenAI's Worldcoin Project Makes Waves OpenAI's CEO, Sam Altman, is at the forefront of the groundbreaking Worldcoin project, which aims to revolutionize the world of cryptocurrency. With Worldcoin's objective of providing access to digital currency for every individual on the planet, Altman's involvement has garnered significant attention. Recently, the project has […]
CRYPTO DIGEST: Powerhouse Collab, Coinbase Support, BTC Withdrawal Woes, Argentina's Crypto Ban, PEPE Coin Rollercoaster
Powerhouse Collaboration: Goldman Sachs, Deloitte, and Microsoft Join Forces with Digital Asset for Groundbreaking Blockchain Project A remarkable collaboration has taken shape in the blockchain space as industry giants Goldman Sachs, Deloitte, and Microsoft and more team up with Digital Asset to create an innovative blockchain network named “Canton Network”. This groundbreaking project aims to […]
From Courtrooms to Crypto: The Rise of Blockchain in the Legal System
Is blockchain technology truly reliable or just overhyped? How can Non-Fungible Token (NFT) collectors expand the use of this technology in innovative ways? And with the rising popularity of cryptocurrency as an investment asset, what are its legal implications and challenges? These are just some pressing issues that have come to the forefront of courts’ […]
CRYPTO & BLOCKCHAIN NEWS
PAYPAL'S VENMO TO LAUNCH CRYPTO TRANSFERS, ADDING MORE PAYMENT OPTIONS FOR THEIR USERS Venmo, the digital payment platform owned by PayPal, is set to launch a new feature that will allow users to buy, hold, and sell cryptocurrencies directly within the app. The move is aimed at making it easier for Venmo's more than 70 million users to […]
Ethereum reduces energy consumption by 99.99%
According to the NewScientiest, researchers have reported that Ethereum, the world's second-largest cryptocurrency, has successfully reduced its emissions by 99.99% after an unprecedented experiment to abandon power-hungry mining in favor of a new approach. Ethereum, along with many other cryptocurrencies, previously relied on a method called "Proof of Work" (PoW) to secure its network, which […]
The Blockchain Trilemma
Cryptocurrency and blockchain are interconnected. Blockchain is a digital ledger that records cryptocurrency transactions, while cryptocurrency is a digital or virtual currency secured through cryptography. Blockchain creates an incorruptible, permanent, and verifiable record of all cryptocurrency transactions, making them almost impossible to alter or counterfeit. The inviolability of blockchain also makes it almost impossible to […]
Understanding Fundamental Analysis for Evaluating Crypto Projects
The world of cryptocurrencies is a rapidly expanding universe with numerous new projects emerging every day. With so many options available, it can be challenging for investors to differentiate between those that hold great potential and those that are likely to fall short. But fret not, for there is a method that can help investors […]
How Ethereum Merge Will Change The Crypto Market
Recently, the cryptocurrency market witnessed a critical event that would change the whole industry. Ethereum declared the merge of the blockchain platform network. "And we finalized!... Happy merge, all. This is a big moment for the Ethereum ecosystem," -Vitalik Buterin, Ethereum creator, confirmed on his Twitter. The developers claim that this move will allow the […]
NFT
Art Blocks Introduces its Custom NFT Marketplace
If you're interested in NFTs, you may already be familiar with Art Blocks. It's an Ethereum-based platform that offers unique and programmable generative art NFTs for collectors to invest in. A distinctive feature of Art Blocks is the generative mining technology, which allows each product to appear individually and randomly. Since its launch in November […]
NFT DIGEST: NFTrade’s New Feature, Sorare Adapts to French Laws, Bitcoin Ordinals Momentum, Sotheby's NFT Auction, StepN Integrates Apple Pay
NFTrade's Innovative Cross-Chain Purchases NFTrade, an innovative Nonfungible token marketplace, is redefining the boundaries of Web3 with its new feature allowing cross-chain purchases. This breakthrough, developed in collaboration with Rarimo, allows users to purchase NFTs on one network while paying through another, offering unprecedented flexibility in transactions. The process, entirely decentralized, supports Ethereum, Polygon, Avalanche, and BNB Chain, and ensures security by never taking custody […]
Introducing the Wave Mint Strategy for NFT Launches
The key to a successful NFT project is attracting the right people. This is where the minting process – the process by which tokens are initially allocated – comes into play. But how do you ensure that your mint is user-friendly, secure, and engaging? 1337 Skulls' fresh strategy entices NFT holders from various communities to […]
NFT DIGEST: Bitcoin Frogs, Secret Services Join Web3, China’s New Guidelines, Moonbirds and Spotify Collab, NFTs in Finance
Bitcoin Frogs Leap Over Bored Apes in NFT Trading Bitcoin Frogs, a collection of 10,000 unique frog collectibles minted directly on the Bitcoin Blockchain, have jumped over the competition, surpassing Bored Ape Yacht Club as the most traded NFT collection in the last 24 hours. This milestone represents a groundbreaking moment for the Ordinals market, highlighting its growing popularity. […]
Unbox the Unexpected: Nike’s “Our Force 1 Series”
Nike is making waves in the digital world by launching its first digital sneaker collection: the Our Force 1 (OF1) Series. These aren’t your traditional shoes! They are virtual creations that exist solely in the digital realm. Nike’s foray into the world of non-fungible tokens (NFTs) is an exciting development that showcases the potential benefits […]
Reddit's Gen 3 NFTs: Digital Collectibles Revolution
The highly anticipated third generation of Reddit NFTs was launched on April 10th. Last year, The social media platform announced its first NFTs, the Reddit avatars, which sold out in no time. These unique digital collectibles allow collectors to showcase their online identities on the platform. But here's an interesting twist — Reddit refers to […]
NFT DIGEST: King Charles NFTs, Binance Adds BTC NFTs, Barbie Virtual Collectibles, OpenSea Insider Trading
Evening Standard Unveils Exclusive NFT Collection for King Charles III's Coronation "The Oath" collection, a collaboration between the Evening Standard newspaper and artist Trevor Jones, pays homage to King Charles III and Queen Camilla's coronation through Ethereum-based NFTs. This limited collection serves as a bridge between tradition and modernity, combining historical moments with artistic expression […]
Canon Ventures into the World of Photography NFTs with Cadabra Marketplace
Photography enthusiasts have something new to look forward to with Canon’s latest venture into the world of NFTs. At the annual NFT.NYC event, the camera maker recently announced the development of Cadabra, a new digital marketplace specifically curated for photography NFTs. The photo NFTs market hasn’t gotten as much hype as other types of NFTs, […]
From Courtrooms to Crypto: The Rise of Blockchain in the Legal System
Is blockchain technology truly reliable or just overhyped? How can Non-Fungible Token (NFT) collectors expand the use of this technology in innovative ways? And with the rising popularity of cryptocurrency as an investment asset, what are its legal implications and challenges? These are just some pressing issues that have come to the forefront of courts’ […]
First Case NFT in the Court
NFTs are all the rage these days, but new problems come with new tech. The legal landscape surrounding NFTs is still a bit of a wild west, leaving users unsure how to navigate it. And where there's confusion, scammers are sure to follow. So buckle up because the ride with NFTs will undoubtedly be bumpy until […]
NFT NEWS
OPENSEA PROCESSES OVER HALF OF ETHEREUM NFT TRADES, BUT RIVALS BLUR AND TENSOR ROAR IN TOTAL VOLUME OpenSea is once again handling over half of all Ethereum NFT trades, processing around 10,400 Ethereum trades per day over the past week. However, Blur still dominates in total weekly volume with over $100 million and a 60% share of the Ethereum […]
Cracking the Vault: Unlocking the Full Potential of NFT Gaming
Are you a gamer who's interested in cryptocurrency? Then you should definitely check out NFT games. In the past, gaming was just a hobby, but with blockchain and NFTs, players can now not only have fun but also earn money, showcase their creativity, and even have a say in developing the game through DAO communities. […]
Dynamic NFTs: Features and Use Cases
The rise in popularity of non-fungible tokens (NFTs) has led to a growing number of use cases and functions. Besides static NFTs, there is a new category of NFT: dynamic NFTs or also known as DNFTs. DNFTSs are generating discussions, and it seems to have great potential to create new possibilities for digital assets. Let's […]
Blend: The New Peer-to-Peer Lending Protocol
On May 1, Blur, a popular NFT marketplace, announced the launch of Blend (short for Blur Lending)- a lending protocol that enables peer-to-peer lending of NFT collateral. Developed in partnership with VC firm Paradigm, Blend aims to “financialize to scale” and stand out from other lending protocols by not relying on external oracles and having […]
Trial Set for First-Ever Case of Insider Trading Involving NFTs
According to Blockchain News, Nathaniel Chastain, a former OpenSea employee, faced two counts of wire fraud and money laundering in a case that had its first jury hearing on April 24th, 2023, in the Southern District Court of New York. The allegations against Chastain, filed by the U.S. Manhattan Attorney's Office on May 31st, 2022, […]
Dynamic NFTs: Features and Use Cases
The rise in popularity of non-fungible tokens (NFTs) has led to a growing number of use cases and functions. Besides static NFTs, there is a new category of NFT: dynamic NFTs or also known as DNFTs. DNFTSs are generating discussions, and it seems to have great potential to create new possibilities for digital assets. Let's […]
Web3 Loyalty Programs: Revolutionizing Customer Engagement with NFTs
In the ever-evolving world of digital marketing, brands are constantly seeking innovative ways to engage with their customers. The emergence of Web3 and non-fungible tokens (NFTs) has opened up a new realm of possibilities for companies looking to create unique experiences and foster customer loyalty. Here, we explore a variety of Web3 loyalty programs that […]
Safety rules in the NFT world
Initially, NFT was designed with exclusively good intentions. Non-fungible tokens were supposed to help artists monetize and sell their artworks without a buying agent. And if initially, NFT seemed to be a new step in the development of digital art, today, unfortunately, the NFT phenomenon is increasingly being associated with a “bubble”. The unpleasant truth […]
The Future of Smart Contracts
As Mark E. Forster, Chairman of IAB Metaverse and Adello founder, during the panel discussion about the metaverse from the law perspective, mentioned: “The legal frames follow the technical possibilities with a delay of a couple of years.” Indeed, Web3, in general, is an absolutely new field that was almost untouched by government law. Nevertheless, contentious issues […]
Getting Ready to Sell your First NFT as a Business
Since NFT became quite popular, many brands have considered the idea of creating and selling NFT. And yet today, we see different companies, such as McDonald’s, Gucci, Coca-Cola, Adidas, Dolce & Gabbana, and even many other small startups, have already launched their tokens. “And if they could, why can’t we?” – would entrepreneurs who want […]
Behind the Scenes of the Digital Fashion
“Digital fashion” - that sounds futuristic yet already exists! Digital clothes aren’t made from tangible material, instead they are created by using computer graphics and 3D technologies. Hence, those clothes don’t have a physical presence and cannot be worn in real life. Digital outfits are designed for the virtual environment, meta-world, and computer games. Nevertheless, […]
Press
ADELLO #CHATWITHME: CHATGPT IN MOBILE ADVERTISING
Zurich, May 4, 2023 – Adello, a leading Swiss-US AdTech provider, is set to change the game in mobile advertising with its simple, groundbreaking integration of ChatGPT. The pioneering AI-powered ad format invites users to engage with a virtual assistant, offering conversational insights and information about the promoted product or company, reshaping the way audiences […]
LAB51 hires additional Web3 and Metaverse experts to fuel rapid growth
LAB51 Inc., a leading tech-consulting company specializing in Web3 and Metaverse, is thrilled to announce the expansion of its team with two additional experts: Nicoló Finazzi and Luigi Savarese. With their added knowledge, the company continues to drive innovation in the fast-moving digital landscape. LAB51 Inc. is proud to announce the addition of two new […]
Metaphysic's AI Copyright Milestone
Yesterday, the CEO of Metaphysic, Tom Graham, has made history by becoming the first person to register his AI likeness with the U.S. Copyright Office for copyright protection. Metaphysic, a pioneer in generative AI technology, creates hyperreal content and champions individual ownership and control of their AI likenesses and biometric data. Through this submission, Graham […]
Falling Short of Top Law Schools: ChatGPT's LSAT Score
After analyzing the LSAT results of OpenAI's ChatGPT, a language model capable of accurately responding to human language, Blueprint Prep - a leading test preparation and professional training company, discovered that ChatGPT-3.5 series failed to meet the typical scores necessary for admission to a top 14 law school. Upon analyzing the test results, a veteran […]
Swiss Metaverse 2022: The Hottest Tech Trend of the Decade?
According to Utpal Chakraborty of SwissCognitive, the Metaverse will evolve as the biggest virtual Marketplace in the next five to ten years. As we already know, the Metaverse is going to erase the physical limitations that we, humans, are confronted with. For example, when we desire to be in many places at once, it is simply […]
IAB Switzerland Establishes Metaverse Working Group
The IAB Switzerland intends to make the metaverse tangible and establishes a new "Metaverse" team. The Head of the group will be Mark E. Forster. Due to the rapid development of the Metaverse, and after discussing this topic with IAB’s sister association in Europe, the IAB Switzerland Association has decided to consolidate the developments around […]
“NTR — The Metaverse Summit 2022” Recap
Last week's “NTR — The Metaverse Summit 2022” was a truly inspiring event that highlighted discussions centered on the long-term goals and fundamental concepts of the metaverse. The all-encompassing forum featured thought-provoking keynotes from industry leaders and ideas exchanged by industry professionals on Web3 and metaverse technologies and innovative business models. After an enthusiastic start […]
Experts
NFT Renaissance
INTERVIEW WITH ABRAHAM YAEL Inspired by the Renaissance and the artistic revolution it brought, Abraham, a talented digital artist from Mexico, chose Italy as his base, considering it a symbol of a new era in art. With his art showcased in renowned exhibitions such as New York's Times Square and Art Basel Miami, he has […]
Deep Natural Anonymization
INTERVIEW WITH MARIAN GLÄSER Marian, it is great to have you with us! Could you tell us about brighter AI, its vision, and mission? brighter AI emerged from the automotive industry in 2017 and began with generative neural networks. We started working with a variety of companies, primarily in the automotive industry. Later on, most […]
Fueling Company Growth: How Open-Mindedness and an Entrepreneurial Mindset Drive Innovation
BY JJ DELGADO FOR ADELLO MAGAZINE Welcome to the biggest disruption of the last 500 years, the digital revolution. In today's world, companies that don't adapt to the digital age risk being left behind. But here's the catch: digital transformation is not just about technology, it's about people's mindset. That's where an entrepreneurial mindset comes […]
How to Navigate the Metaverse with a Futurist Toolbox
BY BUGGE HOLM HANSEN FOR ADELLO MAGAZINE Let’s imagine a future where the physical and virtual worlds have merged. Where our surroundings are enhanced with virtual layers, allowing us to experience, learn and interact in completely new ways. A future in which we have progressed from being on the internet to being in the internet […]
How can Brands Increase their Customer Involvement through Gaming and Gamification?
BY OLIVIER LABORDE FOR ADELLO MAGAZINE At the core of any business strategy lies the customer experience. While once a great customer experience was considered a competitive edge, it has now become a business necessity. In today's market, businesses must strive to provide innovative experiences that distinguish them from competitors. By incorporating new technologies, brands […]
ChatGPT Revolutionizing the Future of Marketing
BY KEN IP FOR ADELLO MAGAZINE ChatGPT, or Generative Pre-trained Transformer, is an AI-powered language model developed by OpenAI. Since its launch in November 2022, it has sparked strong opinions among marketing professionals. Some believe it will replace marketers altogether, while others see it as an opportunity to become more efficient and creative. In this […]
Path to the Equity in the Metaverse
INTERVIEW WITH JOSEPHINE GERVES We hear the word "equity" more and more often today. While equity and equality are not yet archived in the real world, we start ideating how to reach them in the virtual one. Should we obtain a more fair world in reality first, or attempt to build a new equal society […]
Becoming a Sustainable Content Marketer
BY SANDRA MOERCH FOR ADELLO MAGAZINE In order to understand the pressures of Net Zero in the marketing world, we have to take stock of the global business and sustainability environment. The best way to understand the correlation between market expectations and what needs to be done is to look at the data. Now that […]
Embracing Web3 Communities
INTERVIEW WITH ATHENA DEMOS What is your view on the future of communities in the metaverse, and how do you think they will exist in Web3? I don’t think there is a metaverse without communities. It is a requirement. Everything we build, we’re building for people to come and interact with it. That’s why I’m […]
How Web3 Can Empower Underrepresented Communities
BY ALISON ALEXANDER FOR ADELLO MAGAZINE I’m returning to this point. First, a little about myself. In 1988 I started what would become a 32-year career in public services. I was 20 and, without formal qualifications, I already had nearly five years of work experience. That means I was only 15 years old when I […]
Blockchain and Cryptocurrencies, from “Bubble” to Mass Adoption
BY SHIRLY VALGE FOR ADELLO MAGAZINE Many people treat everything related to the blockchain with distrust, keeping in mind cryptocurrency projects, which for the most part turn out to be scams. However, this decentralization technology is only the foundation for the development of many business sectors, as it can ensure the transparency of operations without […]
Everything You Should Know About NFT Paris 2023
BY JANINA VINKLERE The 2-day event NFT Paris grew from just 500 people last year to more than 18 000 people in February 2023. The audience was so diverse —from government officials and the First Lady of France, Brigitte Macron, to senior stakeholders of famous brands and DAOs, to professionals from the art, gaming, and digital fashion industries — the […]
Web3: rewriting brand-customer relationships rules
BY NICHOLAS KOVACICH FOR LAB51 MAGAZINE Web3 is shaking up the status quo and turning around the traditional brand-customer relationship. This revolutionary technology is enabling direct, two-way communication, and fostering a new era of trust and transparency between brands and customers. Get ready to discover how Web3 is rewriting the rules of brand-customer interactions and […]
Why Metaverse is Mobile-First
BY MARK E. FORSTER As we were debating the merits of various VR headsets and discussing the release of Apple’s long-rumored VR glasses, a realization dawned on us: the device that truly reigns supreme in our digital world is the one that’s always by our side — the smartphone. And as the metaverse continues to evolve and […]
The Rise and Dangers of Synthetic Media, an Article by Dr. Mark van Rijmenam
The concept of generative artificial intelligence (GAI) poses a groundbreaking question that has until recently not been contemplated: at what stage does the relationship between humans and machines evolve from its present-day form into one that is so fundamentally changed that we can no longer regard one as being superior to the other when it […]
The Metaverse: Tomorrow Never Dies
BY DR. MARTHA BOECKENFELD FOR ADELLO MAGAZINE Now that we are at the rise of the metaverse, the metaverse will become more real than ever before. While understanding that the metaverse is not in its final state or just a new technology, but rather considering it as an evolution of a set of possibilities for […]
Revolutionary Mess of Top Tech Innovations
BY ALAN SMITHSON FOR ADELLO MAGAZINE A lot of technology has gone into what we call the Internet. From unique IP addresses and fiber-optic cables to taxonomy and naming conventions, standards, protocols, and so much more, a congregation of new technologies to solve more complex challenges as use cases and users of the internet developed. […]
Endless Opportunities behind VR
Recently, the Adello marketing team had an interesting conversation with Gabriele Romagnoli, Head of Business at ShapesXR, Senior Advisor at iconomy. Together we discussed VR technology, its potential, opportunities, and future. In this interview, we are sharing exclusive insights from this exciting conversation. INTERVIEW WITH GABRIELE ROMAGNOLI FOR ADELLO MAGAZINE Let’s start with the essentials […]
Next Trends in Crypto
BY DELPHINE FORMA FOR ADELLO MAGAZINE During the last 5 years, I have developed a truly real passion for crypto and blockchain. Innovation, creativity, openness, and decentralization are at the center of it. The space is fascinating by the endless possibilities that it allows, not only in the financial space but also in the way […]
Metaverse, Smart Cities and NFT: An Incredible Storytelling of a Digital Saturday Night
BY PROF. DR. ENRICO MOLINARI FOR ADELLO MAGAZINE Ready to go for a fashion-tech Metaverse Night? «Good evening, are you on the guest list?». This is the refrain repeated by the Club Manager in a dark dress code at the entrance to the club, which has recently reopened after the pandemic restrictions. «Yes, of course!», I […]
Blockchain lost its inclusivity, here’s how we get it back on track
BY LAVINIA D. OSBOURNE FOR ADELLO MAGAZINE Blockchain technology first rose to prominence in 2010 when the Bitcoin whitepaper was published. While many still associate blockchain with cryptocurrencies like Bitcoin or Ethereum, it is actually the underlying technology that is really exciting and has captured the imagination of a huge global community. This wasn’t just […]
Succeeding in the Metaverse
BY TONY MORONEY FOR ADELLO MAGAZINE Every day we hear more and more about the metaverse and this futuristic virtual reality world that will complement our physical world. Big investments coupled with the ongoing growth of social media, online gaming, digital currencies, blockchain, accessories including NFT (non-fungible tokens), and sales of virtual reality headsets are […]
Metaverse: Opportunities of the Future
BY THOMAS HUTTER FOR ADELLO MAGAZINE The 28th professional event, organized by Adello, one of the leading mobile marketing companies in Switzerland, was dedicated to the topic of “Metaverse: Technological Trick or the Most Important New Invention?”. Thomas Hutter was invited as an honored guest and a speaker. Thomas is the CEO of Hutter Consult AG, an […]
The 3 Actions You Must Know to Ensure Your Brand Gets Traction in the Metaverse
BY BERTRAND BLANCHETON FOR ADELLO MAGAZINE The metaverse is on its way to becoming an essential aspect of online shopping. Have you ever considered having an outstanding shopping experience through Metaverse? If not, then now you can for sure have an unmatched online shopping experience thanks to a variety of technological breakthroughs that work together […]