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NFT Digest: Puma Goes Phygital, Adidas' Campus 00s Sneakers, Snoop Dogg's Passport, Kraken NFT Collection

By Luigi Savarese
Luigi Savarese

7 Min

June 16, 2023

🚀 PUMA's Goes Phygital: Unveiling Black Station 2 and Fast-RB!

Key Highlights

  • PUMA’s Black Station 2 creates an immersive shopping experience by melding the digital and physical realms.
  • The Fast-RB within Black Station 2 leverages INITRO Foam and PWRPLATE to revolutionize athletic performance.

PUMA, the renowned sportswear company, recently unveiled Black Station 2, a sophisticated Metaverse platform that synthesizes the digital and physical worlds, redefining the landscape of retail and consumer engagement.

Black Station 2 features two immersive worlds, Unkai and Unter, each offering a distinctive experience. Unkai, inspired by the lively Shibuya district in Japan, displays footwear designs with vibrant aesthetics. Conversely, Unter pays homage to Berlin’s pulsating club culture, reflecting edgy and dynamic designs.

A standout offering within Black Station 2 is the Fast-RB footwear, meticulously engineered using PUMA’s avant-garde technologies. The INITRO foam technology involves nitrogen-infused foam that promises exceptional responsiveness in a lightweight package. Moreover, PWRPLATE enhances stabilization, facilitating an unparalleled running experience.

Moreover, PUMA Pass NFT holders are presented with exclusive opportunities to acquire Materializer NFTs, representing physical products scheduled for production. Also, Digital Collectible NFTs are available in limited quantities.

An important aspect of this launch is PUMA’s collaboration with MoonPay, ensuring streamlined and secure transactions. This partnership demonstrates PUMA's commitment to integrating Web3 technologies, marking a transformative moment in retail.

Black Station 2 signifies PUMA’s progressive approach, focusing on innovation and customer engagement through Metaverse platforms.

Adidas' Campus 00s 'Phygital' Footwear in Partnership with FEWOCiOUS

Key Highlights

  • Adidas Originals ventures into the NFT sphere with 'phygital' Campus 00 sneakers.
  • Collaboration with digital artist FEWOCiOUS marks the marriage of fashion and digital art.
  • Ownership grants access to both physical and digital counterparts of the footwear.

Adidas Originals, the globally renowned fashion brand, embraces again the NFT (non-fungible token) realm with their latest product launch. The iconic brand has teamed up with esteemed digital artist, FEWOCiOUS, to present the new generation of 'phygital' sneakers - the Adidas Originals Campus 00s.

A striking reflection of FEWOCiOUS' unique pop-surrealist style, the shoes boast a stark black and white palette offset by thick, cloud-patterned laces. This innovative endeavor demonstrates Adidas' commitment to integrating advanced technologies into fashion and exploring unique avenues of creativity.

To secure a pair of these revolutionary sneakers, prospective buyers need to obtain a digital pass, known as the Trefoil Flower Mint Pass. Available for purchase on the OpenSea platform from June 22nd, only 4,500 passes will be released, each priced at 0.25 ETH.

Owners of select NFT categories including ALTS by Adidas, BAYC, Doodles, and FEWOCiOUS NFTs are eligible for pre-sale access and a 20% discount, lowering the pass price to 0.2 ETH. These pass holders have the unique opportunity to exchange their tokens for the physical Campus 00 sneakers. Each pair comes with an integrated NFC chip, unlocking a digital counterpart of the shoe, thus converging the physical and digital realms.

This pioneering collaboration between Adidas and FEWOCiOUS adds up the stage for future innovations at the intersection of fashion and digital art.

Snoop Dogg's Passport Series Breaks Boundaries in Web3 Music

Key Highlights

  • Snoop Dogg launches the innovative Snoop Dogg Passport Series.
  • Blockchain-based NFTs provide exclusive content and experiences for fans.

Music icon Snoop Dogg has unveiled his Snoop Dogg Passport Series, marking a revolutionary stride in expanding his blockchain-based ecosystem. This first-of-its-kind “evolving tour collectible” seeks to augment the utility of live music fandom by granting its holders an assortment of exclusive content and experiences.

The Passport Series is a groundbreaking NFT series that offers fans unique access to behind-the-scenes footage, priority event ticketing, special merchandise, and curated playlists during Snoop Dogg’s headlining tour, commencing on July 7. By harnessing blockchain technology, the series is poised to take fan engagement to unprecedented heights.

Developed in collaboration with Denver-based NFT development studio Transient Labs and talent agency WME, the Snoop Dogg Passport Series can be procured for about $42 or 0.025 ETH via NFT payment processor Crossmint or through a crypto wallet.

Adding to the exclusivity, Snoop Dogg is also introducing Snoop Selects, a curated collection of NFT artwork from distinguished artists, including Coldie, Terrell Jones, and Alien Queen. This digital artwork collection will be airdropped to all Passport holders on July 7.

In Snoop Dogg’s own words, “With the Passport series, I can give my fans the opportunity to travel the world with me – no one’s ever done that.”

This pioneering initiative represents a paradigm shift in how artists connect with fans in the digital age, signifying the immense potential and future of fan engagement in the Web3 music realm.

Amazon Prime Gaming's Exclusive NFT Launch with Blankos Block Party

Key Highlights

  • Amazon Prime Gaming's groundbreaking partnership with Blankos Block Party
  • Exclusive NFTs featuring limited-edition accessories for Amazon Prime members

Amazon Prime Gaming has recently embarked on an exciting collaboration with Blankos Block Party to unveil exclusive non-fungible tokens. This initiative, open exclusively to Amazon Prime members, brings an array of remarkable rewards, including consumables, currency, and limited-edition accessories.

To be eligible, users must link their Amazon Prime and Blankos accounts and claim their rewards through a dedicated website. It is crucial for individuals to be aware that registration for this initiative closes on October 16, and the tokens can be minted until January 4, 2024.

A highlight of this partnership is the special bundles. Throughout the campaign, Mythical Games will be releasing six claimable bundles, each containing a unique NFT, two Blankos, and four accessories. A noteworthy point is that these NFTs will not be reissued once the offer concludes.

Blankos Block Party itself is an NFT-powered play-to-earn game developed by the creators of Fortnite and backed by Mythical Games. The game showcases digital vinyl toys equipped with mystical skills, inviting players to engage in challenges and battles.

In a significant achievement, Blankos Block Party became the first-ever NFT game to be featured on the Epic Games Store in September 2022. The game is available for installation via the marketplace in North and South America, Germany, African countries, CIS, India, the Middle East, Saudi Arabia, SEA regions, Thailand, and Ukraine. For European Union and U.K. residents, the game is accessible through its official website.

Kraken Unveils 250 NFT Collections, Zero Gas Fees, and User-Friendly

Key Highlights:

  • Kraken's NFT marketplace launch with over 250 collections
  • Gasless experience for purchases and sales, user-friendly for non-crypto traders
  • Support for Ethereum, Solana, and now Polygon digital collectibles

San Francisco-based centralized exchange Kraken has announced the launch of its highly anticipated NFT marketplace. The platform kicked off with an impressive selection of over 250 unique NFT collections.

One of the standout features of Kraken’s NFT marketplace is the gasless experience it offers. Users are not charged gas fees when buying or selling digital assets on the platform, irrespective of market conditions. However, it’s important to note that gas fees are applicable for transferring digital assets on and off the platform.

Since its private beta in October 2022, Kraken has been assiduously developing its NFT marketplace. Initially supporting NFT collections from Ethereum and Solana during its beta phase, the marketplace has expanded its offerings to include digital collectibles from Polygon, featuring popular items like the “red-hot Reddit collectible avatars”.

Moreover, Kraken aims to lower barriers to entry for non-crypto-native traders. Unlike many NFT platforms that require users to possess a crypto wallet, Kraken’s marketplace accepts both fiat and cryptocurrencies, enabling bids on NFTs without owning tokens. For those with a wallet, the platform currently supports MetaMask and Phantom, and plans to connect with WalletConnect in the future.

The launch of Kraken’s NFT platform is particularly noteworthy in light of the recent US government scrutiny of centralized exchanges. Kraken has entered a competitive space dominated by marketplace giants such as OpenSea and Blur.