New Google Policy Embraces NFTs. Apple Holds Firm

NFT Google Policy had a major update. As recently announced, apps and games on Play Store can now integrate digital assets like NFTs. This is a significant shift for the company, which has historically taken a cautious stance on blockchain-based technology.

Google's new policy requires that apps be transparent with users about tokenized digital assets and that developers do not promote or glamorize any potential earnings from NFTs. This is designed to protect users from being duped into believing that buying NFTs is a get-rich-quick scheme.

The policy also prohibits the use of NFTs in loot boxes, which are random in-game purchases that can contain valuable items. This is in line with Google's anti-gambling stance. The policy change indicates Google's growing interest in the Web3 space. The company has invested in blockchain startups and announced plans to launch its NFT marketplace.

Google vs Apple Web3 Policy

On the other hand, Apple has taken a more cautious approach to NFTs. The company's App Store policy allows apps to list, mint, transfer, and let users view their existing NFTs. However, it still does not allow apps to use NFTs to unlock any more features within the app. Additionally, apps cannot show external links, buttons, or calls to action to purchase NFTs. Just until recently, Apple rejected another Bitcoin App amidst ongoing scrutiny.

It remains to be seen whether Apple will change its policy in the future. However, the move by Google to embrace NFTs is a positive development for the Web3 space. It shows that the company is taking the technology seriously and that it believes in its potential. This could help to legitimize NFTs and make them more mainstream.

However, it is important to note that the new policy does have some limitations. For example, it prohibits the use of NFTs in loot boxes. This could be seen as a missed opportunity, as loot boxes are a popular way to acquire NFTs in some games.

The move by Google to embrace NFTs is a positive development. It could help to legitimize NFTs and make them more mainstream. However, it is important to be aware of the limitations of the new policy.