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METAVERSE DIGEST: The Voice Virtual Experience, LEGO and Epic Games Collaboration, Shiba Inu Hubs, Race to the Metaverse

LEGO Metaverse EpicGames Web3 Virtual Reality
By Luigi Savarese
Luigi Savarese

4 Min

May 19, 2023

The Voice Debuts Immersive Virtual Experience

The acclaimed reality show, The Voice, in collaboration with ITV Studios and The Virtual Brand Group, is breaking new ground with the launch of "The Voice Studios" - an innovative virtual experience hosted on the Decentraland platform. This initiative invites fans worldwide to showcase their talents, compete in Battle rounds, and potentially audition for an upcoming season of the show.

What makes this venture unique is the specially curated NBC Metaverse fan zone. Fans can not only interact with the series in a new dimension but also win limited edition virtual attire, emulating their favorite celebrity coaches. 

Set to debut in the final weeks of NBC’s 23rd season, "The Voice Studios" represents a new fusion of fanfare and timing, propelling audience engagement into the Metaverse era.

LEGO and Epic Games, Building a Family-Friendly Metaverse Brick by Brick

Epic Games and the LEGO Group are joining forces to build a "family-friendly" Metaverse, aiming to craft an immersive and secure virtual world for all ages. This announcement follows Epic Games' remarkable $2 billion funding round, underlining its ambition to be a leading player in the Metaverse era.

While specific details of the collaboration remain to be revealed, LEGO Group's CEO, Niels Christiansen, has hinted at more information coming soon. This partnership combines Epic Games' proficiency in creating engaging virtual realms with LEGO's reputable, family-centered content.

The importance of a safe Metaverse cannot be understated, given rising concerns about the potential impacts of virtual environments on young audiences. This initiative not only illustrates a commitment to providing entertaining experiences but also emphasizes the need to ensure younger users' safety. The union of these two powerful brands signifies a crucial step towards a secure, inclusive Metaverse.

Elevating the SHIB Ecosystem, Unveiling the Shiba Inu Metaverse Hubs

In a highly anticipated announcement, the Shiba Inu project recently revealed its plans to launch four metaverse hubs later in 2023. 

The project’s marketing team member, Lucie Sasnikova, confirmed this exciting development on Twitter, sparking immediate interest within the community. The planned hubs — Rocket Pond, WAGMI Temple, Tech Trench, and Ryo Plaza — are each designed to provide immersive experiences within the Metaverse, from narrative explorations to tech-focused activities.

Rocket Pond will symbolically portray the journey of Shiba Inu, drawing inspiration from stunning locations like Cape Canaveral and Lake Tahoe. WAGMI Temple encapsulates the community's optimism, while Tech Trench and Ryo Plaza enhance the ecosystem's offerings.

These hubs signify a notable expansion of the Shiba Inu ecosystem, transcending its origins as a meme coin and demonstrating the team's commitment to achieving its Metaverse vision.

Metaverse Momentum: New Brands Joining the Web3 Race

The Metaverse continues to attract brands and institutions seeking innovative ways to connect with consumers and learners. Metaverse Beauty Week, featuring brands like Neutrogena, Lush, and Lottie London, exemplifies this trend. These brands will reimagine their products as digital wearables, AR filters, and gamified tools to engage fans. 

Simultaneously, Adani Skill Development Centre ushers in a new era of education as it introduces two professional development courses in the Metaverse, aiming to expand learning beyond physical spaces.

In the retail sector, Elizabeth Arden unveils its first-ever virtual store, designed to provide an interactive, educational, and immersive shopping experience. Visitors can learn about the brand's history, explore products, and participate in interactive activities. 

As brands continue to explore the potential of the Metaverse, they open up new opportunities for interaction and engagement in a new phygital dimension.