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METAVERSE DIGEST: China Enters the Metaverse, Axie Infinity on Apple Stores, New Virtual Experiences, Latest Metaverse Partnerships

China Metaverse Innovation Future
By Luigi Savarese
Luigi Savarese

4 Min

May 26, 2023

Nanjing Launches Government-Backed Platform

China takes a significant stride in the realm of the Metaverse, with the launch of a state-backed Metaverse platform by Nanjing, capital of the Jiangsu province.

Facilitated by the Nanjing University of Information and Science Technology, the platform brings together various academic institutions and Metaverse-centric companies. The move to create a unified, digital space signifies China's robust commitment to fostering Web3 development

Despite strict regulatory measures for digital assets and NFTs, China recognizes the transformative power of Web3. This new platform is part of a broader Metaverse strategy that could potentially generate revenues surpassing 130 billion yuan by the end of 2025.

Axie Infinity's Leap to Apple Store: Philippines Await

Despite its widespread popularity in the Philippines, the play-to-earn Web3 game Axie Infinity is launching on Apple's App Store without the Southeast Asian country. 

Developed by Sky Mavis, Axie's global debut will commence after a testing phase in smaller markets. Even though, according Statista, over 40% of Axie's millions of players hail from the Philippines, Sky Mavis plans to review user data and feedback from select test markets before undertaking a broader release. The company's objective is to refine the app, making it an even bigger success in its largest market. 

This strategy is part of their attempt to overcome Apple's historically hostile stance towards apps featuring digital assets.

Metaverse Launches

The advent of the Web3 era is revolutionizing the way brands interact with their audience, ushering in a new dimension of immersive and engaging experiences. Taking a pioneering leap in this direction, The Hundreds, an esteemed streetwear brand, has launched a first-of-its-kind Metaverse shop on the the platform. This groundbreaking 3D store offers an array of exclusive products and rewards, creating a unique, interactive shopping experience that beautifully integrates the digital and physical realms.

In another exciting Metaverse development, world-renowned Chef Gordon Ramsay has turned his popular TV show,Hell’s Kitchen, into an interactive culinary adventure on The Sandbox. This engaging platform presents users with the thrilling opportunity to participate in cooking challenges, earn appealing prizes, and even have their creations reviewed by the Michelin-starred chef himself.

Adding to the Metaverse momentum, Cirque du Soleil has launched Cirque du Soleil Tycoon, an interactive game on Roblox that invites players to design and manage their own virtual circuses.  In partnership with Gamefam, the game is influenced to Cirque du Soleil ECHO, a new show that opened in Montreal last month. This intriguing game offers a deep-dive into the inner workings of the globally loved circus, encapsulating its enchanting performances and behind-the-scenes operations in an innovative, digital format.

These initiatives are prime examples of how the Metaverse is providing an immersive, interactive platform for brands to deliver more personalized, experiential content.

Metaverse Partnership

The emergence of Web3 signifies an exciting era of novel, immersive digital experiences. One highlight of this week is the unveiling of Paris Hilton's Avatar Collection in The Sandbox. In a groundbreaking collaboration with 11:11 Media, the collection celebrates the fashionable starlet's unique style and innovation, setting the stage for a captivating blend of reality and the virtual universe.

Alongside this, the renowned Italian hospitality entity, Cipriani, steps into the Metaverse via The Sandbox. They bring the essence of Venetian lifestyle, culture, and elegance into the digital world, allowing players to traverse the romantic streets of virtual Venice in a one-of-a-kind immersive experience.

Moreover, an innovative alliance between Everdome and OKX has given birth to the OKX Collective Metaverse. This unique platform intertwines the thrill of global football with the limitless possibilities of the Metaverse, providing fans with exclusive access to unique content and captivating experiences.

These developments herald the age where real-world experiences are being seamlessly woven into the Metaverse, giving users the opportunity to explore, interact, and express themselves in unprecedented ways.