LAB51 logo

Meta Unveils AI Assistants Modelled After Celebrities, Pays Them Millions

Meta Mark Zuckerberg Celebrities AI Assistants
By Nicolo Finazzi
Nicolo Finazzi

3 Min

October 12, 2023
  • Meta integrates celebrities into AI Assistants for a more personalized user experience.
  • Up to $5 million offered to celebrities for six hours of work for the AI integration.
  • AI avatars aim to create a buffer to safeguard celebrities from controversial AI statements.

Meta, parent company of social media giants Facebook, WhatsApp, and Instagram, is making headlines once again by integrating celebrities into its AI Assistants. During the Meta Connect event in September, CEO Mark Zuckerberg unveiled 28 AI characters that users can engage with. What's intriguing is that some of these AI characters are emulating the personalities and aspect of famous celebrities and public figures, such as Kendall Jenner and MrBeast.

These AI avatars, resembling familiar faces, aim to provide a more personalized and interactive experience for users. Although currently text-based, Meta has plans to feature clips of the celebrities speaking as their AI counterparts, further enhancing the sense of interaction.

The full cast of AI Celebrities

Here is the full cast of AI celebrities, along with the characters they play:

Kendall Jenner and Tom Brady as AI Assistants for Meta.

Bear Grylls, Chloe Kim, and Josh Richards also have an agreement and will join the initiative soon.

How Much are these stars getting paid? 

To secure the involvement of these celebrities, Meta has reportedly offered substantial compensation, with one undisclosed creator receiving an impressive $5 million for merely six hours of work in the studio. Initially, Meta had considered paying over $1 million for the use of celebrities' likenesses, demonstrating the importance of these big names in the integration of AI into social media.

However, the fusion of celebrities and AI has sparked ethical and practical concerns. The AI characters are essentially "stunt doubles," allowing Meta to distance itself from any controversial or misleading statements the AI may make. Moreover, this development blurs the line between reality and AI-generated content, raising questions about authenticity and the potential impact on parasocial relationships between fans and celebrities.

Related Articles