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Generative AI in iOS 18: Apple Approach

Apple Generative AI Artificial Intelligence
By Nicolo Finazzi
Nicolo Finazzi

2 Min

October 23, 2023
  • Apple plans to introduce generative AI features in iOS 18.
  • This will combine cloud-based AI and edge AI, focusing on data privacy.
  • A potential application involves integrating LLM into Siri to automate complex tasks.

Apple is reportedly planning to introduce generative AI capabilities to its iPhone and iPad devices with the arrival of iOS 18. Possibly, it will start in late 2024. Jeff Pu, an analyst specializing in Apple's supply chain for Hong Kong-based investment firm Haitong International Securities, suggests that Apple is poised to build a few hundred AI servers in 2023. This will increase the scale of their AI infrastructure in the coming year. This development aims to combine both cloud-based AI and edge AI, emphasizing on-device data processing. This is in line with Apple's commitment to safeguarding user privacy.

While the late 2024 timeframe marks a potential beginning for incorporating generative AI features, the exact applications of this technology are yet to be disclosed. A recent report by The Information hinted at the integration of large language models into Siri, which would enable users to automate intricate tasks. This feature is expected to be part of an iPhone software update in the coming year, making it a candidate for inclusion in iOS 18.

However, there remains some skepticism regarding Apple's generative AI efforts. Supply chain analyst Ming-Chi Kuo noted that Apple lagged significantly behind its competitors in this domain. It's possible that the technology might not be ready for implementation until 2025 or later.

Lab51 on the Generative AI Race

Generative AI gained substantial popularity with the release of ChatGPT by OpenAI. Following this, Google and Microsoft introduced similar AI models. Apple was reported to be internally testing a "ChatGPT-like" chatbot named "Apple GPT". However, the company has yet to unveil a clear strategy for releasing generative AI tools to the public.

Apple's CEO, Tim Cook, emphasized the company's commitment to developing generative AI thoughtfully. This means taking into account concerns related to biases and hallucinations associated with AI.

Although AI has been dominating the tech industry in 2023, we believe a careful approach makes sense when dealing with a device as iconic as the iPhone. However, we remain vigilant in monitoring possible development and announcements by Apple, both in terms of generative AI Chatbots and in terms of significant updates made to iOS.

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