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INTERVIEW WITH ANITA KALERGIS Blockchain and cryptocurrencies have not only captured the imagination of tech enthusiasts but are also reshaping industries and opening up exciting new frontiers. Our special guest, Anita Kalergis, aka Kryptogranny, brings a unique perspective to this conversation. With a background in marketing and sales, she embarked on a remarkable journey in […]
INTERVIEW WITH AMIR BOZORGZADEH VR is contributing to the field of brain health, offering innovative and immersive solutions to enhance cognitive training, therapy, and overall brain function to specific target audiences. Throughout the conversation, Amir emphasizes a strong commitment to both education and therapy, shedding light on the transformative possibilities that VR can bring to […]
INTERVIEW WITH LOUIS VENANT Can you share your experience with programmatic ads and the story of why you selected this branch for your business? I began my career in 2013 at a trading desk in France, working as a business developer. My role involved promoting programmatic advertising to advertisers. Later on, I joined the Swatch […]
INTERVIEW WITH TIM BERKEFELD How would you describe the DOOH market in Germany? How advanced are the technologies on the market? The DOOH market in Germany can be considered relatively advanced in the European context. Although there is still room for improvement from a global perspective, Germany is well-positioned compared to other countries in Europe. […]
INTERVIEW WITH NIKLAUS KNECHT Can you describe the Web3 landscape in Switzerland and how Papers fits into it? Papers is a venture builder based in Switzerland. We have been in business for around 30 years and recently shifted our focus to Web3. We have created and learned from various ventures and projects during this time. […]
INTERVIEW WITH ABRAHAM YAEL Inspired by the Renaissance and the artistic revolution it brought, Abraham, a talented digital artist from Mexico, chose Italy as his base, considering it a symbol of a new era in art. With his art showcased in renowned exhibitions such as New York's Times Square and Art Basel Miami, he has […]
INTERVIEW WITH MARIAN GLÄSER Marian, it is great to have you with us! Could you tell us about brighter AI, its vision, and mission? brighter AI emerged from the automotive industry in 2017 and began with generative neural networks. We started working with a variety of companies, primarily in the automotive industry. Later on, most […]
BY JJ DELGADO FOR ADELLO MAGAZINE Welcome to the biggest disruption of the last 500 years, the digital revolution. In today's world, companies that don't adapt to the digital age risk being left behind. But here's the catch: digital transformation is not just about technology, it's about people's mindset. That's where an entrepreneurial mindset comes […]
BY BUGGE HOLM HANSEN FOR ADELLO MAGAZINE Let’s imagine a future where the physical and virtual worlds have merged. Where our surroundings are enhanced with virtual layers, allowing us to experience, learn and interact in completely new ways. A future in which we have progressed from being on the internet to being in the internet […]
BY OLIVIER LABORDE FOR ADELLO MAGAZINE At the core of any business strategy lies the customer experience. While once a great customer experience was considered a competitive edge, it has now become a business necessity. In today's market, businesses must strive to provide innovative experiences that distinguish them from competitors. By incorporating new technologies, brands […]
BY KEN IP FOR ADELLO MAGAZINE ChatGPT, or Generative Pre-trained Transformer, is an AI-powered language model developed by OpenAI. Since its launch in November 2022, it has sparked strong opinions among marketing professionals. Some believe it will replace marketers altogether, while others see it as an opportunity to become more efficient and creative. In this […]
INTERVIEW WITH JOSEPHINE GERVES We hear the word "equity" more and more often today. While equity and equality are not yet archived in the real world, we start ideating how to reach them in the virtual one. Should we obtain a more fair world in reality first, or attempt to build a new equal society […]
BY SANDRA MOERCH FOR ADELLO MAGAZINE In order to understand the pressures of Net Zero in the marketing world, we have to take stock of the global business and sustainability environment. The best way to understand the correlation between market expectations and what needs to be done is to look at the data. Now that […]
INTERVIEW WITH ATHENA DEMOS What is your view on the future of communities in the metaverse, and how do you think they will exist in Web3? I don’t think there is a metaverse without communities. It is a requirement. Everything we build, we’re building for people to come and interact with it. That’s why I’m […]
BY ALISON ALEXANDER FOR ADELLO MAGAZINE I’m returning to this point. First, a little about myself. In 1988 I started what would become a 32-year career in public services. I was 20 and, without formal qualifications, I already had nearly five years of work experience. That means I was only 15 years old when I […]
BY SHIRLY VALGE FOR ADELLO MAGAZINE Many people treat everything related to the blockchain with distrust, keeping in mind cryptocurrency projects, which for the most part turn out to be scams. However, this decentralization technology is only the foundation for the development of many business sectors, as it can ensure the transparency of operations without […]
BY JANINA VINKLERE The 2-day event NFT Paris grew from just 500 people last year to more than 18 000 people in February 2023. The audience was so diverse —from government officials and the First Lady of France, Brigitte Macron, to senior stakeholders of famous brands and DAOs, to professionals from the art, gaming, and digital fashion industries — the […]
BY NICHOLAS KOVACICH FOR LAB51 MAGAZINE Web3 is shaking up the status quo and turning around the traditional brand-customer relationship. This revolutionary technology is enabling direct, two-way communication, and fostering a new era of trust and transparency between brands and customers. Get ready to discover how Web3 is rewriting the rules of brand-customer interactions and […]
BY MARK E. FORSTER As we were debating the merits of various VR headsets and discussing the release of Apple’s long-rumored VR glasses, a realization dawned on us: the device that truly reigns supreme in our digital world is the one that’s always by our side — the smartphone. And as the metaverse continues to evolve and […]
The concept of generative artificial intelligence (GAI) poses a groundbreaking question that has until recently not been contemplated: at what stage does the relationship between humans and machines evolve from its present-day form into one that is so fundamentally changed that we can no longer regard one as being superior to the other when it […]
BY DR. MARTHA BOECKENFELD FOR ADELLO MAGAZINE Now that we are at the rise of the metaverse, the metaverse will become more real than ever before. While understanding that the metaverse is not in its final state or just a new technology, but rather considering it as an evolution of a set of possibilities for […]
BY ALAN SMITHSON FOR ADELLO MAGAZINE A lot of technology has gone into what we call the Internet. From unique IP addresses and fiber-optic cables to taxonomy and naming conventions, standards, protocols, and so much more, a congregation of new technologies to solve more complex challenges as use cases and users of the internet developed. […]
Recently, the Adello marketing team had an interesting conversation with Gabriele Romagnoli, Head of Business at ShapesXR, Senior Advisor at iconomy. Together we discussed VR technology, its potential, opportunities, and future. In this interview, we are sharing exclusive insights from this exciting conversation. INTERVIEW WITH GABRIELE ROMAGNOLI FOR ADELLO MAGAZINE Let’s start with the essentials […]
BY DELPHINE FORMA FOR ADELLO MAGAZINE During the last 5 years, I have developed a truly real passion for crypto and blockchain. Innovation, creativity, openness, and decentralization are at the center of it. The space is fascinating by the endless possibilities that it allows, not only in the financial space but also in the way […]
BY PROF. DR. ENRICO MOLINARI FOR ADELLO MAGAZINE Ready to go for a fashion-tech Metaverse Night? «Good evening, are you on the guest list?». This is the refrain repeated by the Club Manager in a dark dress code at the entrance to the club, which has recently reopened after the pandemic restrictions. «Yes, of course!», I […]
BY LAVINIA D. OSBOURNE FOR ADELLO MAGAZINE Blockchain technology first rose to prominence in 2010 when the Bitcoin whitepaper was published. While many still associate blockchain with cryptocurrencies like Bitcoin or Ethereum, it is actually the underlying technology that is really exciting and has captured the imagination of a huge global community. This wasn’t just […]
BY TONY MORONEY FOR ADELLO MAGAZINE Every day we hear more and more about the metaverse and this futuristic virtual reality world that will complement our physical world. Big investments coupled with the ongoing growth of social media, online gaming, digital currencies, blockchain, accessories including NFT (non-fungible tokens), and sales of virtual reality headsets are […]
BY THOMAS HUTTER FOR ADELLO MAGAZINE The 28th professional event, organized by Adello, one of the leading mobile marketing companies in Switzerland, was dedicated to the topic of “Metaverse: Technological Trick or the Most Important New Invention?”. Thomas Hutter was invited as an honored guest and a speaker. Thomas is the CEO of Hutter Consult AG, an […]
BY BERTRAND BLANCHETON FOR ADELLO MAGAZINE The metaverse is on its way to becoming an essential aspect of online shopping. Have you ever considered having an outstanding shopping experience through Metaverse? If not, then now you can for sure have an unmatched online shopping experience thanks to a variety of technological breakthroughs that work together […]